I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #6: Who “Owns” the Social Media Program?
A new form of the Groundswell has appeared. What’s the Groundswell? We define it as a movement where individuals get what they need from each other, rather from existing institutions. The following hits home so hard for me, as I cover Social Computing as an … Continue readingDangers and Opportunities of the Crowdsourced Company
I just learned that one of our premiere clients has asked us to write a blog for their employees intranet. This means, we’d create specialized content just for them, personalized (un)syndicated content, interesting. The objective? To develop a relationship with them, talk with them (not … Continue readingTaking Social Media Inside Your Clients’ Intranet
My main coverage area as an Analyst is focusing on Online Communities for Interactive Marketers, I was formerly an enterprise intranet manager at Hitachi Data Systems, so I see where this is heading. I realize that we’re just at the early days, as many of … Continue readingWhen Social Media Marries CRM Systems
My background is with corporate web teams, and this is a topic that is just starting to get explored. Channel and Partner Marketing often largest revenue stream At a previous job I was the Web Marketing Manager for the Channel Extranet site at Hitachi Data … Continue readingThe Impact of Social Media on Channel Marketing and Partner Marketing
In the late 1990s the CMS invaders deployed their systems at large corporations, as managing web pages using HTML editors wasn’t scalable and non-technical folks needed to publish. In many cases after the invader left, the company’s business teams and technical web teams were stuck … Continue readingCMS Horror Stories, and Your Soon-To-Be “Legacy” Community Platform?
In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Global Enterprise Web 2.0 Market Forecast On Monday, colleague Oliver Young (I was involved with the report) published a forward looking report on the growth of Web 2.0 technologies within the enterprise … Continue readingForrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013
Spending time with large corporations and getting to understand how they adopt social media is fascinating, recently, I’ve noticed a trend, not on public use, but on internal organization. Unlikes Advertising (which is often controlled by a single group) Social Media is being adopted by … Continue readingTrends: Corporate Adoption of Social Media: Tire, Tower, and the Hub and Spoke
Len Devanna is a Web Strategist at EMC I was able to get his precious time in SF recently, and he shared with me how to get organizations to adopt social media. Learn how to change and move a large culture, how to demonstrate there … Continue readingVideo: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)
To preface this post, be very clear that the participants are the owners of the community. I write this in context of who within an organization is spearheading and leading the community business program. This post is really aimed at those in the corporations who … Continue readingWho leads the Social Media Programs in the Enterprise: IT or Business?