To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media. Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media
The term “mobile” is an amorphous term that can be applied to nearly every digital and technology strategy. So where should companies start? This report outlines a pragmatic approach based on: 1) Conducting a mobility audit 2) Examining Roles 3) Then choosing technology and partners … Continue readingAltimeter Report: Power to the People, Your Mobile Workforce
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, … Continue readingRecording: Three Disruptive Business Research Themes
Altimeter Groups’s latest Open Research report (available on creative commons for you to download, use, and share) is now available from analyst Brian Solis. This report, which challenges the way that companies measure influence points out how tools like Klout, Kred, Empire Avenue and beyond. … Continue readingAltimeter Open Research Report: The Rise of Digital Influence
By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each? Does a ‘social media agency of record’ actually slow progress? … Continue readingUpcoming Altimeter Research Report: Integration of Paid, Owned, and Earned
Left: Downtown Austin, 2007 Will you be at SXSW this year? This year, we’ll have another cadre of Industry Analysts there, please join me and my colleagues in learning, sharing, and networking at this annual festival. I’m excited to return for my 5th interactive festival … Continue readingJoin Altimeter Group at SXSW 2012
Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)
Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)
