Part of being an analyst is talking with clients on inquiry calls, I have several of these a week. Just about every other week, I have a client who calls and tells me their grandiose plans to create a community to reach executives. From the … Continue readingOverused Ideas: The Executive Community
I started my social media career at Hitachi Data Systems (I’ll actually be speaking to Hitachi in Tokyo this coming week) and eventually became the online community manager. One of the keys to being a successful community person is to be a resource (or lethal … Continue readingRecommended Web Strategy Reading
Two weeks ago I crossed the one year mark as an industry analyst, in retrospect, I approach the role differently than others before me. Recently, Forrester published a report signaling evolution to the Connected Agency, and states that agencies of yesteryear will evolve from ‘pushing’ … Continue readingThe 7 Tenets of the Connected Analyst
Left Image: The panel: Dick Costolo from Google, Paula Drum from H&R Block, Chris George from MySpace, and Tom Arrix of Facebook. See more pics on Picassa. Did you know that Google has a social media team intent on reaching brands and agencies? I didn’t … Continue readingGoogle’s Social Media Team Reaches to Agencies (and hosts Facebook, MySpace, and H&R Block)
Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio … Continue readingSocial Media Measurement: Dashboards vs GPS
Left Image: I was stunned by the diversity and co-existence of thousands of species at this tropical reef exhibit Change is coming, whether you like it or not. Jive software, a company I formerly cover slashed 1/3rd of it’s workforce (see update below), likely in … Continue readingAdapting to Change on the Reef
In the age of meme trackers, aggregators, and news.google.com I hear from more people that this hand created editorial list I do each week is helpful. With so much content being created now, it just goes to show that editing (by humans) is more important … Continue readingWeekly Digest of the Social Networking Space: Oct 15, 2008
Briefings are a core part of being an analyst, this constant input fuels me with new ideas, examples, and vendors to recommend to our vast client base in our inquiry calls, speeches research reports, and even blog posts. I want you to be effective and … Continue readingHow to have a Successful Briefing with me
With the financial crises impacting not just US but global markets, as an industry analyst focused on social computing, I’m going to watch how this impacts layoffs in the tech and social media space. While I take no joy in seeing jobs get cut, I … Continue readingLayoffs in the Social Media Space
