What’s Wrong With Corporate Social Media? Well, A lot of things. I was invited to join a panel designed by Peter Kim (he used his blog to gather feedback) at the Web 2.0 expo to explore just those topics. We managed to get Charlene Li, … Continue readingWhat’s Wrong With Corporate Social Media, and How To Fix It
We continue to see that communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? Seem far fetched? Not really. We’re already … Continue readingFuture of PR: When Agencies Represent Communities –Not Brands
I grew up on watching Three’s Company the San Diego sitcom, and got a real kick out of this funny video. For some reason, Friendster reminds me of one of my college roommates. Caution, this is one of those videos that you may want to … Continue readingSocial Network Humor: Friendster, MySpace, and Facebook
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: March 26, 2009
I’ll be in Orlando at Forrester’s Marketing Conference April 23 and 24th, live blogging (maybe some live streaming), meeting clients, and listening and learning from Marty St. George, SVP of Marketing for JetBlue, Greg Clayman, EVP of Digital Distribution for MTV, and Annis Lyles, VP … Continue readingOrlando Tweetup on April 22, Forrester Marketing Conference April 23-24
My job is to dissect new and moving parts into ways that business decision makers can understand, I hope to do just that: Web Strategy Summary Twitter is finally monetizing. Working with social media marketing vendor Federated Media, Microsoft has sponsored an aggregation tool that … Continue readingSponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community
I sometimes find that imagery helps to convey messages better than words. If you like it, you can pass it around, embed it, or download it from the Slideshare site and use in your own decks. Love to hear your feedback on both the message … Continue readingSocial Media Marketing Storyboard #1: Fish Where The Fish Are
Twitter has multiple business models to choose from I get asked over and over: “How do you think Twitter will monetize? What’s their business model?” While it’s clear they’re already experimenting with ‘house’ ads, ads that promote features of their service, I’m not sure that’s … Continue readingThe Future of Twitter: Social CRM
Surprisingly, some of the most important resources from a VC isn’t the financial funding. When I meet with startups I find it helpful to find out who their investor is, secondly, it’s important to watch how VCs are funding, as it impacts what type of … Continue readingBeyond the Money: Some VCs Provide Startups With A Competitive Edge
I’ve seen quite a few parody videos of social networks, but this one takes the blue ribbon. Apparently, Supernews will be a regular show, starting tonight, I’ll tune in. If you liked this, please ‘twote’ it to everyone you know.
