I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations. I originally posted this diagram in 2006, then updated … Continue readingThe Three Spheres of Web Strategy –Updated for 2009
One of the best ways to conduct research isn’t just to go to the field, but centralized the field. Last week, mobile analyst Michael Gartenberg was in town for Apple’s new video iPod announcement and there were dozens of others in town for GigaOm’s Mobilize … Continue readingVideo: What’s Next For Mobile, A Discussion on Augmented Reality, Custom Content, and Video Games
The Future Of Business by Altimeter Group View more presentations from Charlene Li. Thanks for everyone who attended our webinar today (799 registrants, 458 attendees) to discuss Altimeter’s vision on the future of business, and to tell a little about ourselves. Yet, for us to … Continue readingSlides: What’s The Future of Business?
Above: Pictures from Salesforce’s event This post was co-written on a wiki with R “Ray” Wang, Partner and Colleague at Altimeter Group Salesforce launches a new set of social apps that make CRM connected to the social web. So what does … Continue readingSalesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone
How Customer Support Organizations Must Evolve View more presentations from jeremiah_owyang. Customer support is tactical, a cost-center, and the clean-up-kids at the company. Well, that’s the mentality that needs to change. Instead, customer support can be strategic, a value center, and proactive towards customer needs. … Continue readingHow Customer Support Organizations Must Evolve
Shel, a contemporary, a friend, a mentor, knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs. Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or … Continue readingTwitterville: A Desktop Reference for the Social Strategist
“Help! My boss wants to be my my friend on Facebook” was exactly the text message I received from someone close to me early last week. Career Limiting Move or A Platform To Build A Great Relationship? This young member of the Gen Y generation … Continue readingHelp! My Boss Wants To Be My Friend On Facebook
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: Sept 4, 2009
Although we’ve seen heavy adoption of social in the tech and consumer goods space, the impacts are far reaching. One industry that’s often overlooked –but could have the most impact is the luxury industry. Their biggest challenge isn’t the usual like convincing management, measuring ROI, … Continue readingFive Ways Luxury Brands Can Overcome the Conundrum of Social Marketing
New technologies are emerging at a faster pace yet companies lack an on-boarding process. Just a few years ago, fax, cell phones, email and the internet stormed into companies. Today, social technologies have caused many corporations to respond with a knee-jerk reaction, or shudder away … Continue readingBack To Practice: Flying With The Altimeter Group
