Thanks for everyone who attended our webinar today (799 registrants, 458 attendees) to discuss Altimeter’s vision on the future of business, and to tell a little about ourselves.
Yet, for us to be successful, we know that we need to be part of the larger community, so we only presented till the half of the hour and opened it right up to discussion by taking questions from the webinar, and tweets that were tagged #futurebiz. Ironically, it became a trending topic, then the twitter spammers quickly moved in to offer cialis deals.
We learned a lot. Looking inside the company, this was a great internal exercise as it forced us to really work together, define our vision, what and who we are in a public way. We also learned from the real time and live feedback: Some folks wanted more detailed content, others preferred some speakers over others, and we made the mistake of forgetting to record the conversation so only the slides are available.
The learnings never end, but now I’d like to get your opinion on where you think the future of business is headed. Take a look at the embedded slides above, and come up with your own: How must business change in the future for companies to be successful.
Love to hear from you: What’s the Future of Business?
Enjoyed the slide share. Thanks. My question is, how do you educate and/or equip companies and organizations enough to actually take action in web/interactive/business strategy? In other words, sometimes I think I’m just spewing hot air.
Jeremiah – first off congrats on all the success, the launch and the new adventures. Sorry to have missed the Webinar. So glad to see the “failing fast” and “failing smart” in there. It’s the one thing that I’ve been focused on with clients on the marketing side of the house – making sure that they have permission to fail. Thanks for sharing the slides – and am looking forward to being part of the community. Best of luck… ~rr
Kevin. Charlene had ideas on this during the webinar –igniting the pragmatic in the company is actually your biggest idea.
I find that doing a market analysis of competitors actions, and customers actions in your market is a good place to start. Also, don’t focus on tools, but instead business objectives.
Rob. Thanks, Fail Fast, is what I’ve learned over the years –comments in blogs keep me in check and shape ideas.
Nice slideshare Jeremiah. I took a lot from it but the one thing that sticks in my mind is “Companies must connect to customers on their terms”.(When you say ‘their’ I assume you’re speaking of the customer). I think a lot of business don’t realise this fact, especially businesses involved in social networking. A lot approach it in a self serving manor with little or no regard to what the customer/target audience would want. Hence failure!
If more people were to sit back and say “What can i offer my customers?” rather than “What can my customers offer me?” then we’d be hearing of a lot more success stories.
Great slides. Thanks for sharing. For what it’s worth, the takeaway I came to at the end of viewing them was, while I fully embrace and believe in what Altimeter is selling and think that businesses as a whole will greatly benefit from the expertise and direction the group discusses in the slides, the practical application of those theories in many businesses will be difficult. Not that you’re not up to the challenge, nor that others out there are doing similar things to push the future of business to a more collaborative, open, but company-in-command environment. But I think rapid adoption in a world where most corporations are run by classically trained MBAs and marketers and bureaucratic systems resist change on scale with Communist regimes is unlikely.
Yep, you’ve already found and will continue to find businesses willing to experiment or even move that direction. But the world won’t become a social business ecosystem quickly.
Just two cents from a dumb guy. Great ideas. I love what you’re doing.
Donagh
Exactly, companies must meet customers on the customers terms. You got it.
Jason “Smart Guy” Falls. The devil is absolutely in the details, we’ll have to continue this discussion.
Jeremiah, it was a fantastic session, congratulations, and I see the slides are available. However, the conversation was so much richer than the slides – is the transcript or audiotape of the session available anywhere? I plan to blog about it but need to hear it again and take notes first. Email me please? Thanks!
P.S. It struck me during the session that many of your comments about how to approach customers also apply to how to approach your employees. Just as what customers say your brand is is what your brand is, what your employees say your culture is, is what your culture is. However, companies tend to approach customers (segmentation, pricing, incentives, etc.), much more analytically and thoughtfully than they do employees. Thanks again for a great session.
Joy, thanks for the comments. Interesting profile you’ve got, a former LA Deputy? Unfortunately, we didn’t record the session –user error on our part. You could always go back into the tweetstream to see what folks said –there was a lot of tweeting of our play by play.
Jeremiah, I believe that it should start from within the organization to really focus on optimizing resources so there is actually room for innovation. Especially the IT infrastructure that can lead to improvements in organizational behavior/culture. Technologies should be view as strategic and transformational tool to achieve business objectives. This way businesses can free up funds to accelerate strategic investments that brings value rather than focus on cost-cutting and efficiencies only.
As the technology value stack gets squashed and more business process can be automated via outsourcing, it should allow companies to investigate and experiment on the marketing and service front. Connecting to customers is definitely important moving forward and that requires a solid customer experience strategy which needs more time, interaction and leverage from employees to help find new business opportunities.
Just my 2cents, thanks.
Thank you for a great presentation, here™s hoping that this wasn™t a one off and that we can:
1. Continue to have these presentations on a regular basis. That said, in part to ensure fresh content, I™d love to see more of a focus on your client success stories showing how they™re using emerging tech / how we™d benefit from working with Altimeter.
2. Keep the #futurebiz conversation going on Twitter but broaden its applicability to any new/upcoming marketing technology that could impact the way businesses are run. Spam aside it brought together number of great people & interesting questions.
If you disagree with the above, so be it, I™ll have walked away from the webinar with a practical example of failing fast.
Jeremiah: Yes, I am a former L.A. Deputy Mayor, so next time you or your partners comes through the city, let me know and I’ll give you an official welcome. Agree with Brian Makas above, and in fact I started following him on Twitter based on #futurebiz. The discussion was very rich, much richer than the slides, too bad it wasn’t recorded, but next time. More webinars on the future of business, please. You’ve got the workings of an interesting self-selected community of leaders around the Future of Business! Best wishes for the Altimeter Group: a new force on the global horizon. Joy
Hi. I want to write something, too. I think economical crisis affected everybody but economy of the small countries are afeccted more and more. But I can see that effects of crisis is migrating and I think future of the business is shiny 🙂
May you inform us about forex trading?
As a civil engineering student, I know that I heve to study very hard. What is your advice for me?
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