See Actual % of “Community Pyramids” with Technographic Data

(Rather than theorize on the Community Pyramid, you can create your own ladder for free on the Technographics Profile Tool) Respected Don Dodge has an interesting post where he segments communities by a taxonomy of: 1 creators, 10 synthesizers, and 100 consumers. It’s a good … Continue readingSee Actual % of “Community Pyramids” with Technographic Data

What Friendfeed’s “MicroMeme” Means For You, Brands, and The Web

Bret Taylor, one of Friendfeed’s four founders After experimenting with Friendfeed (add me) on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal … Continue readingWhat Friendfeed’s “MicroMeme” Means For You, Brands, and The Web

Understanding Community Leadership: An Interview with a Member of Yelp’s “Elite”

Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, … Continue readingUnderstanding Community Leadership: An Interview with a Member of Yelp’s “Elite”