Podcast: Why The Term “Social Media Agency of Record” Will Dissolve

I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of the assertions I make is the term “Social Media Agency of Record” (aka SMaoR) will eventually go by the wayside, as those pure play agencies are starting to move into advertising (starting with social ads), digital, interactive, and more. My take? We’ll just have a broader focus as social becomes nicely integrated with other digital efforts. Listen in to the podcast below using the embed, or watch on Mitch’s website. I’d love to hear from … Continue readingPodcast: Why The Term “Social Media Agency of Record” Will Dissolve

Recording: Three Disruptive Business Research Themes

Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we’ve distilled all of the trends we’re seeing and found a common thread among them. We generated the three research themes with the following in mind: the goal was to ascertain business disruption trends –beyond just technology changes. Each Altimeter analyst provided a unique viewpoint to help create a consolidated view of disruptive trends. All Altimeter analysts will focus on these research themes for 2012 and … Continue readingRecording: Three Disruptive Business Research Themes

How ‘Social Profiling’ Will Work In The Real World

Update: May 27th 2013 Over a year later, the technology is starting to emerge for facial recognition and APIs. Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand. Whether it’s on a job interview, before a meeting, a first date, and as you walk into a store, more disruptive technologies are on the horizon that will enable social data to be easily accessed and viewable in real world situations. Profiling, which has negative connotations in terms of race, law enforcement, and beyond, is commonly used by marketers (and humans sub-consciously) to sort people around us. Yet in our digital and social world, this same profiling technique will be applied to … Continue readingHow ‘Social Profiling’ Will Work In The Real World

Adobe’s Creative Cloud Offers Promise of Collaboration

Many years ago, I was a web marketing manager at corporations, and worked with a variety of UX firms, Designers, Developers, IT, Content Producers are more. I remember getting shipped shrink wrapped boxes with software, updates, and having to send files via email or into local folders on the NT network, it was painful, slow, and sometimes inaccurate. I wish we had those tools like Creative Cloud which offer an App Store to quickly download and manage all creative software from one location via subscription, as well as collaboration technologies to pass files among web managers, stakeholders, creatives, agencies, and beyond. This is a strong move to help web teams become more efficient in working beyond version issues in email … Continue readingAdobe’s Creative Cloud Offers Promise of Collaboration

London LeWeb: Faster Than Real Time

I’ll be at LeWeb London with brands, and the agencies and software vendors who serve them as a keynote and co-host on the social track with Cedric Giorgi , I hope you’ll join us! I’m pleased to attend LeWeb this June in London (new venue, new date, same quality show) it’s one of the highest production conferences in our space at scale. One of the fantastic things of the high-production global show is the focus on the future of how the web is moving the world, business, and ourselves forward. I’m glad that Loic has selected the theme “Faster Than Real Time” based on Altimeter’s research themes (Adaptive Org), which will stem the many speeches at the event, and I’ll … Continue readingLondon LeWeb: Faster Than Real Time

Video: Dissection of the Career Path of the Social Strategist Report

I just love this, I first saw some tweets, from Joshua Salmons a social strategists at USAA (along with Augie Ray), the report coverage starts at minute 14. This is valuable as we can hear directly from Josh his point of view and what others were saying at this Social Media Breakfast. What’s valuable is hearing from Joshua who actually have this role so I could understand their perspective on the two paths of the corporate strategist. You can read the whole report, to follow along with all of the talking points from Josh, and get the further details. I’ve embedded the key framework, which he references. Just a point on clarity, the “social media helpdesk” wasn’t clearly articulated, we’ve … Continue readingVideo: Dissection of the Career Path of the Social Strategist Report

The Future Career of the Corporate Social Strategist

Over the past few years, I’ve tracked the emergence, rise, and growth of this new role within corporations. I see some interesting career opportunities for this powerful role within a corporation. First of all, about this role, while we’ve published a detailed research report on their demographics, psychographics, challenges and aspirations, this role is a major influencer within the corporation, and has a small but growing budget, typically stemming under the CMO or head of corporate communications functions. Without a doubt, this role is in high demand:  few are qualified, those that are are easily found by recruiters and I’ve heard of some positions with a total comp beyond 200k+ in regulated financial services.  I’ve also been tracking how some … Continue readingThe Future Career of the Corporate Social Strategist

Trend: Social Media Agencies Turn to Advertising

In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying.   I’ve just spent a week interviewing a number of social agencies here in Manhattan as well as taken briefings from around the globe (see below for source info) Why this dramatic change from social media purists who once declared war on advertising? The new advertising features from both Facebook and Twitter (Such as sponsored tweets and trends) encourage earned content to become advertising units and give an opportunity for social marketers to get into the advertising game. This also means the opportunity for ads to … Continue readingTrend: Social Media Agencies Turn to Advertising

People on the Move in the Social Business Industry, April 11, 2012

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Tyler Altrup joins EMC Corporation as Senior Social Media Engagement Manager Manages all efforts in social measurement, monetization, and gamification. Techcrunch hires or promotes Peter Ha, Frederic Lardinois And New Co-Editor Alexia Tsotsis Adam Swart joins iQU as Director of Social Media Responsible for Social strategy and marketing Tony Obregon joins Avanade Inc as Global Social Media Manager … Continue readingPeople on the Move in the Social Business Industry, April 11, 2012