Why Social Contracts like the “Company Customer Pact” are slow to adopt

I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ‘social contract’. Since it’s launch (I believe Feb 08) there’s … Continue readingWhy Social Contracts like the “Company Customer Pact” are slow to adopt

Press Releases: Content Formatting in the Age of 140 Characters

Yesterday morning, I sent over an email to Todd Defren and Brian Solis, champions of the Social Media Press Release (which I’ve critiqued in the past) offering some suggestions. Recently, I’ve been receiving some press releases where the real important news isn’t in the leading … Continue readingPress Releases: Content Formatting in the Age of 140 Characters

Video: I’m Running For President of the United States

Well not really. My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ‘spread this’ page to spread it among your friends and family, you can create … Continue readingVideo: I’m Running For President of the United States

People on the Move in the Social Media Industry: August 15, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Ben Ling, former Googler joined Facebook as Platform Evangelist, and now leaves Facebook going back to Google … Continue readingPeople on the Move in the Social Media Industry: August 15, 2008

Interview with Musician Ronald Jenkees: How YouTube helped to carve out a career

Video Above: Musician Ronald Jenkees messin with an e-piano sound. (If you’re using a feedreader or email access this post to see videos) Update: he’s now added this song as a higher quality MP3, available on his blog. I’m taking a break from my normal … Continue readingInterview with Musician Ronald Jenkees: How YouTube helped to carve out a career

Weekly Digest of the Social Networking Space: August 13, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: August 13, 2008

Why Media and Corporations Should Allow Content to be Embeddable

If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable

Crises Tracking on Twitter: The Benefits –and Dangers– of New Media

Yesterday morning, on a slow Sunday, I was witness to yet another disaster being reported from first hand sources on Twitter. This has reoccured for the small explosion at Times Square last year, Earthquake in China, Bombings in India, Fires in L.A., and now a … Continue readingCrises Tracking on Twitter: The Benefits –and Dangers– of New Media

Understanding Gartner’s “Generation Virtual”

Above Image: Gartner’s Generation V Quadrant, found via Marketing Charts. Gartner: Generation Virtual not defined by demographics Gartner has recently published research on the topic of “Generation Virtual” (Generation V) which essentially define as two things: 1) This generation isn’t specified by demographics (age) but … Continue readingUnderstanding Gartner’s “Generation Virtual”