How to Get Noticed

I’m often asked by companies and indiividuals on what they can do to stand out. Here’s what I’ve learned… but don’t just take my word for it, add your own tips in the comments. The problem: There are so many brands now, in fact with the introduction of websites, and blogs in particular, many are developing personal brands, something not as easy to accomplish in past years. With this profileration of brands, it becomes so much more difficult for brand to stand out from the millions of others. Sure, you’re thinking the long tail solves this, and well yes, in a way. In reality there are leaders and followers being created in each sub-niche, so the rules of getting noticed … Continue readingHow to Get Noticed

Mashing the Forrester and Jupiter Social Technologies Research teams

Above Photo (Click to view notes): The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Peter Burris, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings.) The last time I participated in an acquisition I was part of the company that was getting bought, it was exciting –yet very scary. The last two days, I’ve been relatively quiet online (despite my trying to start some rumors on twitter) as Jupiter and Forrester research teams met for the first time at Cambridge HQ. We had folks travel from Amsterdam, Paris, NY, Silicon Valley, as well as teleconferenced in from London and dial in from Silicon Valley. Although this is … Continue readingMashing the Forrester and Jupiter Social Technologies Research teams

Weekly Digest of the Social Networking Space: August 27, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest. Web Strategy Summary Facebook launches Engagement Ads, which signal how widgets and advertisements start to look alike. Third party developers such as Widgetbox are now available on Hi5, and the OpenSocial protocol continues to gain traction, despite a setback … Continue readingWeekly Digest of the Social Networking Space: August 27, 2008

What Facebook’s New ‘Engagement Advertising’ Means to Brands

Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, with specific recommendations for brands. As I get more information, such as results and data, I’ll update this post. Web Strategy Summary (90 Words) Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth, and brand interaction. Brands … Continue readingWhat Facebook’s New ‘Engagement Advertising’ Means to Brands

People on the Move in the Social Media Industry: August 21, 2008

This is a busy week, I’ve received more submissions than ever before, if this pace continues, I’ll have to figure out a new way to let folks self-submit. Be sure to include a link to your announcement, if it doesn’t exist on the web, it’s hard to verify, and it’s really what we’ve come to expect in this space. Lastly, while social media is certainly easy for folks to offer, I’m seeking examples of folks who really are offering this as their core expertise –not a side offering. As a result, I’ll be filtering to those that are truly living and breathing in this world. I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, … Continue readingPeople on the Move in the Social Media Industry: August 21, 2008

Weekly Digest of the Social Networking Space: August 20, 2008

I’m getting more feedback that this digest is a success, I know have confirmation that leaders at the largest social networks (Facebook, MySpace, Hi5, Google) and community platform read this digest, submissions are piling in, as savvy PR folks continue to submit –thank you. Always try to submit links in addition to press releases. I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. … Continue readingWeekly Digest of the Social Networking Space: August 20, 2008

How to Overcome Social Media Scare Tactics

The rapture of social media paralyzes some brands Recently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as well as handing over all control to the marketplace, should everyone in marketing can pack up and go home early? Most brands aren’t firing their marketing group In reality, this is rarely the case, (well cept for Dell, and a few others who had trial by fire) most brands slowly adopt these tools and the communication changes that happens, and I’ve never seen a brand … Continue readingHow to Overcome Social Media Scare Tactics

Web Strategy: The Evolution of Brands on Twitter

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right. I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter. Web Strategy: The Evolution of Brands on Twitter Babysteps: First, identifying if this is the right marketplace Brands need to first evaluate if the community members within Twitter are the audience they’re trying to reach. Although we’ve yet to see any formal … Continue readingWeb Strategy: The Evolution of Brands on Twitter