List of companies that measure widget measurement or metrics

I’m watching more closely the movement within the widget industry, it’s growing quickly, and we expect 2008 to have some serious growth from this market. Expect widget advertising networks to appear this year, and as a result, the need to measure and watch this distributed … Continue readingList of companies that measure widget measurement or metrics

Need to learn about Social Media Measurement? Free webinar with Glenn Fannick of Dow Jones and myself

A few months ago I co-wrote a webinar with Matt Toll of Dow Jones on Social Media Measurement. I know this topic well, as I had to measure the community program at Hitachi Data Systems, and I partly used their product in addition to other … Continue readingNeed to learn about Social Media Measurement? Free webinar with Glenn Fannick of Dow Jones and myself

Predictions on the Social Graph for 2008: Charlene Li and Jeremiah

Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we … Continue readingPredictions on the Social Graph for 2008: Charlene Li and Jeremiah

Corporate marketing must evolve from controller to enabler

Yesterday, I spoke on a panel to over 100 of Cisco’s global marketing professionals with Jennifer Jones of the famed Marketing Voices podcast, and Nancy Bhagat of Intel’s integrated marketing department. Jennifer who is known for assembling the greatest social media marketers on her podcast … Continue readingCorporate marketing must evolve from controller to enabler

Who leads the Social Media Programs in the Enterprise: IT or Business?

To preface this post, be very clear that the participants are the owners of the community. I write this in context of who within an organization is spearheading and leading the community business program. This post is really aimed at those in the corporations who … Continue readingWho leads the Social Media Programs in the Enterprise: IT or Business?