People on the Move in the Social Business Industry, Feb 27, 2012

Want to know where the social media jobs are? Business Insider covers this growing career, showing how some social media marketing managers are earning $117,000 a year in Silicon Valley. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Chris Saad is promoted to Chief Strategy Officer at Echo, and will lead strategic implementations for Echo’s customers while ensuring that the company adheres to its long term … Continue readingPeople on the Move in the Social Business Industry, Feb 27, 2012

Join Altimeter Group at SXSW 2012

Left: Downtown Austin, 2007 Will you be at SXSW this year? This year, we’ll have another cadre of Industry Analysts there, please join me and my colleagues in learning, sharing, and networking at this annual festival. I’m excited to return for my 5th interactive festival and it’s been fascinating to watch it grow and change to now include many business folks. Altimeter Industry Analysts at SXSW, 2012 Rebecca “Trail blazer” Lieb, Industry Analyst (Content, Media, Advertising) will be present Mar 9-13th Susan “Deadshot” Etlinger, Industry Analyst (Analytics, Data) will be present from, Mar 9-13th Chris “Shotgun” Silva, Industry Analyst (Mobile Strategy) will be present from, Mar 9-13th Brian “Wrangler” Solis, Industry Analyst (Business Transformation) will be present from, Mar 8-12th Jeremiah “Cowpoke” Owyang, … Continue readingJoin Altimeter Group at SXSW 2012

Enterprise Social Networking: Focus on Relationships (Altimeter Report)

Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key findings that attracted my eye include: Long term adoption often unsuccessful beyond one department. What’s interesting is there’s lots of initial enthusiasm but a slow decline after deployment. In many cases, primary adoption occurred in the marketing/product section, IT, followed by sales and corporate communication. Highest adoption of fremium tools. Interesting breakdown of vendors, with self-service Yammer in the lead, followed by Chatter and Tellingent and IBM connections.   What’s interesting is these fremium tools enter … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)

Beyond Tools, Marketers Must Focus on Content (Altimeter Report)

Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but doesn’t have anything meaningful to say? Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that’s created by the brand, and the customer. Altimeter’s latest report by Industry Analyst Rebecca Lieb, takes that topic head … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)

Social Business: We’re Just Getting Started

Recently, folks suggested that social business space was getting washed out, especially with Social Media Week spreading across the globe and being hosted at many corporations. Yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. Managing a Facebook page to promote the latest campaign isn’t really social business, it’s just social added to existing interactive marketing. I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco’s social media week yesterday, and we both agree this space is just heating up. But don’t listen to us, instead, let’s review a sample from a recent Altimeter Report on Social Business … Continue readingSocial Business: We’re Just Getting Started

List of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)

Since 2008, I’ve been managing this important list for the industry. Yet again, it’s time for the annual publication of the list of Corporate Social Strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s modern corporation. The Corporate Social Strategist Defined Is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our … Continue readingList of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)

Google+ Has a Perception Problem

Remember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through. I’ve heard from corporate social strategists I should be cautious about how much time and how frequently I discuss this nascent social newtork, and I spoke to media from a Tier 1 this week who said “does anyone even go there anymore? It seems like a wasteland”. Furthermore take this damning image which has been viewed 11k times suggests Google+ is filled with Google employees –and that’s about it. In fact, in our data on Super bowl ads, not a single ad by the world’s largest brand even mentioned Google+, an indicator … Continue readingGoogle+ Has a Perception Problem

Altimeter Webinar Recording: State of Social Media Management Industry

This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we perceive how this market will change in the coming years: We’ll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain Consolidation will occur from market forces of email marketing, web analytics, CMS, marketing automation, brand monitoring, support software and beyond These tools, in the long run, will marry into existing communication tools to become a new form of a unified digital marketing … Continue readingAltimeter Webinar Recording: State of Social Media Management Industry

Hey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)

This latest Altimeter Report, by my colleague Industry Analyst Chris Silva, focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands, agencies, and technology providers. To learn more about this report, please register for the webinar in which Chris will provide deeper knowledge from the report. This report is powerful in a few ways, it indicates the growth the in space, referencing that 45% of all mobile phone users are carrying a smart phone, and the growth rate for tablets is 23% annually. The report also indicates how some marketers are missing the market to reach to the connected consumer, citing examples how retailers and restaurant companies created apps that didn’t … Continue readingHey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)