Google+ | Jeremiah Owyang

Events, Google+ May 15, 2013May 15, 2013

Google better organizes our world –and sells us back the experience

Above Photo: Google showcases interconnected screens at Google IO conference in SF. By Chris Silva (cross posted) and Jeremiah Owyang, Industry Analysts at Altimeter Group Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media in San Francisco’s Moscone event center. We noticed a lot of Glass Explorer units (which surprisingly was barely mentioned in the keynote) we’ve purchased two to test, and will write up a detailed post on them after we’ve done a thorough test. Today’s Google’s announcements were a wreck; a series of products flipping in front of you, rather than a well laid out showroom. To … Continue readingGoogle better organizes our world –and sells us back the experience

Google+ February 9, 2012February 10, 2012

Google+ Has a Perception Problem

Remember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through. I’ve heard from corporate social strategists I should be cautious about how much time and how frequently I discuss this nascent social newtork, and I spoke to media from a Tier 1 this week who said “does anyone even go there anymore? It seems like a wasteland”. Furthermore take this damning image which has been viewed 11k times suggests Google+ is filled with Google employees –and that’s about it. In fact, in our data on Super bowl ads, not a single ad by the world’s largest brand even mentioned Google+, an indicator … Continue readingGoogle+ Has a Perception Problem