February 2012 | Page 2 of 2

Admin, Advertising February 6, 2012February 8, 2012

Five Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements

By Altimeter’s Jeremiah Owyang, Brian Solis, and Zak Kirchner Findings: Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand … Continue readingFive Trends: How Brands Integrated Social, Mobile, and Web into 2012 Super Bowl Advertisements

Social Media February 4, 2012February 5, 2012

P&G Layoffs Signal Focus on Digital Industry

Last week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing: “In the digital space, with things like … Continue readingP&G Layoffs Signal Focus on Digital Industry