A collection of frameworks and figures from Altimeter Research

2012 Superbowl Ad Analysis: Corporate URLs still reign supreme
2012 Superbowl Ad Analysis: Corporate URLs still reign supreme

 

2012 Superbowl Ad Analysis: Less than one-third of Ads don't promote cross channel
2012 Superbowl Ad Analysis: Less than one-third of Ads don't promote cross channel

 

Only the Most Advanced Companies are Conducting Social Business Holistically, Beyond Individual Silos
Only the Most Advanced Companies are Conducting Social Business Holistically, Beyond Individual Silos

 

Only the Most Advanced Companies Are Integrating Social Data into Customer Databases
Only the Most Advanced Companies Are Integrating Social Data into Customer Databases

 

Advanced Companies are Formalizing Processes to Intake Customer Insights
Advanced Companies are Formalizing Processes to Intake Customer Insights

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