List of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)

Since 2008, I’ve been managing this important list for the industry. Yet again, it’s time for the annual publication of the list of Corporate Social Strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s modern corporation.

The Corporate Social Strategist Defined
Is the business decision maker for social media programs who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals. (Source, Altimeter Research)  On personal note, I had this role at Hitachi in 2005-2007.

Details about this list
All of these names were submitted and the list is opt-in (out of respect for your privacy, even if I know you have this role, I’m careful not to add you without your explicit opt-in). Last year’s list, grew by the hundreds and hand dozens of changes, but the trend was obvious, this role was important, here, and a mainstay in today’s modern company. One of the challenges I’ve had is to scale and manage the list by hand, and this year, I’m partnering with friend Ross Mayfield at Slideshare to intake, clean data, and help me keep this list ordered. For this list, we took the 2011 data, and Ross and team combed through the data to ensure it was updated and correct. To be added, updated, or even removed, please use the embedded form below. To help clarify scope, every year, I get questions “Why don’t you have agencies?” or “why don’t you have companies with less than 1000 employees?”. I’m happy to cross-link to anyone that wants to maintain those lists for 2012 as I have for prior years. I plan to update this list in a monthly batch, rather to respond to comments as they come in.

Related Resources:

List of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)
Please recognize these talented individuals, leading the way:


Apparel & Fashion


Aviation & Aerospace


Broadcast Media

Business Supplies and Equipment

Capital Markets


Computer & Network Security

Computer Games

Computer Hardware

Computer Networking

Computer Software

Consumer Electronics

Consumer Goods

Consumer Services



Defense & Space

Electrical/Electronic Manufacturing


Environmental Services

Financial Services

Food & Beverages

Government Administration

Health, Wellness and Fitness

Higher Education

Hospital & Health Care


Human Resources

Information Services

Information Technology and Services


International Trade and Development


Leisure, Travel & Tourism

Management Consulting

Market Research

Marketing and Advertising

Media Production


Mining & Metals

Nonprofit Organization Management

Oil & energy

Online Media

Package/Freight Delivery



Public Relations and Communications










Below: Submit new folks into this role, or updates, and we’ll do monthly updates to this list.

23 Replies to “List of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)”

  1. A couple more details about this list.
    * We took last year’s list and their submitted LinkedIn profile to validate if people still met the criteria for the list
    * Some people moved to jobs outside this criteria, such as to an agency, so they aren’t listed above
    * We used the current industry categorization used by a person on their LinkedIn profile. Some people work for a company in a vertical like Pharma, but categorize themselves in Marketing. If this is a problem for you, change your industry on LinkedIn, and then resubmit yourself using the form above.
    * If you aren’t on the list and meet the criteria, fill in the form
    * We’ll post an updated list with the new submissions soon

  2. We got in a few questions about having agency folks. At this time, we’re withholding agency names (even if you’re in corporate marketing) till we get an elegant solution to adding this important folks.  Bear with us in this monumental task! 

  3. Jeremiah- I’m happy to help compile and maintain a list of agency folks, let me know if I can help 

  4. A little late to the party here – how can I add a name? I don’t see a form anymore. 

Comments are closed.