Intuit Bakes Community Directly in Quickbooks Product

Left Image: This sample screenshot of the embedded community experience from the Quickbooks site. Over the next few years, expect your friends and network of experts to be interacting with you as you use desktop software –community will be integrated within your products. This weekend, I had a discussion with Scott Wilder at Intuit, who is one of the practice leaders when it comes to community and how it impacts business. He’s one of those leading the charge at Intuit, who has developed very large communities that thrive beyond the product itself and serve the lifestyle of the community. Scott discussed his strategy of embedding the community features right in the software products –extending the discussion, network, and peer to … Continue readingIntuit Bakes Community Directly in Quickbooks Product

Tokyo Blogger Dinner: Oct 22

My colleague Johnathan Browne has posted on his blog (and in Japanese) that we’re organizing a blogger dinner in Tokyo when I came out in a few weeks, if you’re in the area, please spread the word. I’ll be in Tokyo speaking at some events (including Zdnet) and advising clients, and getting some time to spend in this amazing city. Forrester Blogger’s Dinner in Tokyo Date & Time : Wednesday, October 22nd, 19:00-21:00 Location: FUJIMAMAS 6-3-2 Jingumae, Shibuya-ku, Tokyo Tel: 03.5485.2283 Cost: 4,000JPY for Asian Tapas dishes and nomihodai. Attendees: 20-25 bloggers Agenda: 19:00-19:20 Jeremiah’s welcome speech 19:20-21:00 Q&A + free discussion The tag blog posts, images, and tweets for the event will be #ForrTokyo If you are interested in … Continue readingTokyo Blogger Dinner: Oct 22

People on the Move in the Social Media Industry: Sept 29, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Andrea Hill was recently hired as the Director of Social Media and Interactive Technology at Worldways Social Marketing. She says she actually found the position from these very job listings! (That’s really, really great) Colin Carmichael is now the Associate Secretary for Communication and Resource Production (social media) for the Life and Mission Agency of the Presbyterian Church in Canada, and leaves the Social Media Group SelectMinds, a community solutions provider, Names Michael M. Richardson as Chief Technology Officer, who brings has more than 25 Years of High Tech and Engineering Experience … Continue readingPeople on the Move in the Social Media Industry: Sept 29, 2008

Why ‘Friending’ Will Be Obsolete

Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. I just got finished watching this video of Renato of “E”, a device and software platform that allows you to phsyically gesture in the real world with people you meet that you are friends. Remember palm pilot back in 2001 that let you ‘beam’ contact info to each other? Similiar to that, but now with more ‘social’ context. Thinking forward a few years, “friending people” whether in Facebook, Plaxo, or will no longer be an activity that we’ll have to do. Intelligent websites (and their data) will be able to determine who our friends are from … Continue readingWhy ‘Friending’ Will Be Obsolete

Recap on the Tweetdebate experiment

A graph indicating the frequency of the term “#tweetdebate” Last night’s debate was truly an interactive experience for all. Although I setup some guidelines to score the candidates, things quickly took on a life of their own as the group formerly known as the audience assigned their own scoring –and the #tweetdebate tag was used for a variety of observations. Current TV overlayed tweets live on their TV station (see these pics of Al Gore) which I found interesting at first –then extremely distracting as the letters floating near the chins of the candidates and I eventually switched back to CNN. The Tweetdebate game morphed and evolved to something far bigger and greater than I intended, and although the graph … Continue readingRecap on the Tweetdebate experiment

What’s after the Social Web?

I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On Friday, I had a meeting with an SVP of Yahoo, to learn about some of the redesign coming to the homepage. What’s interesting is the focus is on apps, not the incredible large social graph that they’ve been building for 10 years. They know that not everyone is going to be a social participant (our technographic data indicates this also –although participation continues to increase) and everyone won’t participate on every website. Right after lunch … Continue readingWhat’s after the Social Web?

Monitoring and Managing a Brand

With your brand being mentioned so many places online, it’s a difficult task to manage how it’s positioned and where it appears –in fact, in many ways, you can’t control the brand, as it’s now ‘owned’ by those who talk about it (or always has been). Now, if your job is to be the caretaker of your company’s brand, or you’ve been hired to do so as a PR firm, you should keep on eye on how it’s positioned on Wikipedia (and follow these rules on how to update it), if you’re in the social media space, also monitor and manage Tradevibes, Crunchbase, and now Appappeal. With the recent concerns about brandjacking, or getting your brand punk’d, this helpful tool … Continue readingMonitoring and Managing a Brand

Weekly Digest of the Social Networking Space: Sept 24, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Web Strategy Summary Telligent, a community platform (white label social network) raises a significant 20 million from Intel Capital. The New … Continue readingWeekly Digest of the Social Networking Space: Sept 24, 2008

The Power Trip

I’ll keep this short, I’m neck deep in analysis for the upcoming Wave report –while trying to balance client needs and projects, I’m busy. When I worked at web startup in the first web boom, all kinds of people came to power that didn’t have the credentials or experience. The demand for leadership in this fast growing company resulted in immature professionals quickly moving to middle management. I remember two distinct instances where the power went to their head and I now tell their stories for all to learn: Mr M. and the Weekly Porn Emails Although we were in IT/Software Engineering Mr M. wasn’t from tech, and in fact, had very few technical skills, so his talent became managing … Continue readingThe Power Trip

The Sixth Graders

Sixth graders, are just 10 years from the workforce, I wonder if we’ll be ready. I’m now in Dallas, about to speak to 250 marketers (then do workshops) who all work for a company that’s about to ramp up their social marketing activities and put community first. Brands foster communities is a trend we’re seeing, just as Oracle boldly launched it’s Oracle Mix Ideas which allows anyone to submit comments right on the corporate website. On the flight over here from SF, I sat next to a young lady (mid 20s) who is a teacher to sixth graders (12 year olds) in San Antonio. As I almost always do, I shifted the conversation over to the internet and she shared … Continue readingThe Sixth Graders