How technology enables companies to connect with customers
Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself. You can … Continue readingPodcast: Understand Facebook Connect for Business
I’ve participated in dozens of online and virtual events, including created my own, below is a playbook to think about virtual events as they intersect with the social web. While the scope of this article is focused on online virtual events, many of these tips … Continue readingWeb Strategy: How To Integrate Social Technologies with Virtual Events
Update: CNN, Financial Times, NYT, and BusinessWeek captured my thoughts in their articles. Facebook makes a play and acquires Friendfeed, a sharing and aggregation tool that helps people find out what their friends are doing. Read Friendfeed’s announcement, and Facebook’s blog post. A few months ago … Continue readingFacebook Acquires Social Veterans in FriendFeed Deal
Culture View more presentations from reed2001. What makes a company successful with their employees, partners, and customers? Culture is perhaps the biggest driver. I spent time reading these slides (you should invest 10 minutes) to understand what makes Netflix so unique. Out of these drivers, … Continue readingSlideshare: How Netflix Fosters A Culture Of Success
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: August 7, 2009
I recently spoke to a brand that sells women’s products, and told me that a few bloggers approached them to sponsor their travel costs to attend uber popular Blogher. This particular brand didn’t accept the offer, but I do know of others, such as Intel … Continue readingWhen Bloggers Have Their Own Agents
I spent Sunday afternoon with my good friend Matt (he’s left a comment below), who’s a true internet marketer, and approaches social tools like that too, looking for direct and immediate returns. He was talking about how to generate direct revenue through a blog, and … Continue readingMonetizing a Blog: Two Schools of Thought
Soon, we should expect devices and appliances of all kinds to emit digital updates. Will it be signal or noise? It depends on your perspective. This “Ambient Status” is in which a non-living device or non-human beings compulsively create digital signals and updates. With technologies … Continue readingWhen Appliances, Pets, and Plants Start to Tweet
Each one of these could be meaty blog posts, but I don’t have the time, and I’d rather share them, I guess to some degree, Steve Rubel is right, there’s a need for something in between a tweet and a blog post. It was a … Continue readingJuly 31, 2009
Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles
