How technology enables companies to connect with customers
Left: Pepsi launched a bold social marketing play, find out what went well –and what opportunities were missed. Greetings, fellow strategists, In my latest column for the Forbes CMO Network (you can read all my Forbes pieces) I analyzed Pepsi’s big push into social. Also, … Continue readingForbes: Super Bowl, A Missed Opportunity For Pepsi
Left: Inline with the Google style guide of primary colors, Google launches a new logo for Google Buzz, using familiar “chat bubble” iconology. Google launches status update features Google launches Buzz, which many will find similar to Friendfeed now part of the Facebook family. Google … Continue readingFirstTake: What Google Buzz Means
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level. Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ . True social strategy stems from business objectives –not … Continue readingRegister For Webinar: Developing a Social Strategy by Objectives
The submissions are defintly picking up, I’m seeing more submissions than before. Why? I attribute this to the start of the new year when many folks change up jobs, and the slight uptick we’re starting to see in the economy. In an effort to recognize … Continue readingPeople on the Move in the Social Media Industry: Feb 4, 2010
Case Study: An Influential Mom Blogger Caused Mainstream Crises Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, … Continue readingMatrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value
Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists. As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as … Continue readingList of Corporate Social Media Strategists, Corporate Community Managers in 2010
A few weeks ago, I was invited to join a discussion with Joshua-Michéle Ross (O’Reilly ), Stowe Boyd, thought leader, and Peter Kim (former colleague at Forrester, now at Dachis Group) on the topic of social business. Listen in, as there’s not really a lot of content on … Continue readingO’Reilly Webcast Social Business: Taking “Social” to the Core of Your Organization
Companies With Support Communities Not Ready For Changes To Come For over a decade, with simple BBS systems to community platforms, support communities haven’t undergone much innovation. Often a silo and tucked away in a website, these communities are going to take center stage. With … Continue readingExpect Rapid Evolution of the Branded Support Community
Two Key Additions In Growth Areas: Lora Cecere, Alan Webber We’re pleased to announce that we’re expanding two new partners Lora Cecere (full bio), Supply Chain Management and Alan Webber (full bio), Government Innovation. Founding partner, coauthor of Groundswell, Charlene Li discusses the hires and … Continue readingGrowth at Altimeter Group: Supply Chain Management, Government Innovation
Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences. Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. … Continue readingCommunity Manager Appreciation Day #CMAD (Every 4th Monday of Jan)
