How technology enables companies to connect with customers
Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that … Continue readingSlides: Four Social Media Trends for Business in 2010
Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with … Continue readingSocialgraphics Help You To Understand Your Customers: Slides and Webinar Recording
Forget Farmville or Mafia Wars, Microsoft wants you to play Excel –pivot tables FTW. Most software training and help resources are painful experiences written by technical publication editors. We know that most tutorial and help sections within applications are horrible to work with (I’ve shaken … Continue readingMicrosoft Makes Work Fun: Office Launches “Ribbon Hero”, A Social Game
For the third year running (see 2008, 2009) I’m going to aggregate stats in the social networking space on a single blog post, and update it through the year. Data fiends should bookmark this post for future reference. Stats are important but on their own, … Continue readingA Collection of Social Network Stats for 2010
From an industry perspective there were significantly more hires this month, than last. This is due to two pieces: 1) It’s traditional for new roles to be filled during the new year, 2) An uptick in the overall financial space and a continued focus on … Continue readingPeople on the Move in the Social Media Industry: Jan 16, 2010
Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater. Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries. Why? This … Continue readingOngoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus
Left: In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other. Update: Get the slides and watch the webinar: Thanks for attending, with … Continue readingWebinar: Socialgraphics Provides a Customer-Centric Approach to Social Strategy.
News hit this Monday that Powered has acquired three social media agencies: crayon, Drillteam and StepChange. I just had a skype video conversation with Aaron Strout and Joseph Jaffe to learn more, here’s my take. You can read crayon founder Joseph’s take and Aaron Strout … Continue readingFirstTake: Powered, A Social Marketing Suite, Acquires Crayon and Social Media Agencies
The recession has been great for social marketing, in fact, I feel it’s spurred the industry on. With overall reduced marketing budgets, companies must innovate, and find new channels that are more efficient than the ‘carpet-bombing’ techniques of traditional marketing. There are a handful of … Continue readingMatrix: Breakdown of Advocacy Marketing
Above Image: Readers of this blog asked for coverage in Social CRM, Mobile Social Networks, and Community Platforms. This is in alignment with my goals for 2010. First of all, thanks to those who responded to the 2009 Web Strategy survey, the results were telling. … Continue readingPlacing Bets On Social Strategy, SCRM, and Mobile in 2010
