(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue
After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base. Below is my Forbes article, which was originally posted the CMO network (or you can read it on Forbes). This is a great article for brand managers, PR, agencies, and social media professionals. Greenpeace Vs. Brands: Social Media Attacks To Continue Citizen activists increasingly use social networks to bash brands. By Jeremiah Owyang Most companies are barely prepared to deal with unhappy customers … Continue reading(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue