How technology enables companies to connect with customers
Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t … Continue readingFramework and Matrix: The Five Ways Companies Organize for Social Business
We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The topic? Getting your company ready internally through research, processes, organizational models, … Continue readingSocial Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem
The Market Took to the Social CRM Use Cases The Social CRM report by the Altimeter Group is a hit. Within 30 days it has received over 30,000 views, been touted as the “Most Viral BtoB Report,” and brands and SCRM vendors are aligning their … Continue readingSocial CRM Webinar Part 1: The 5Ms and Marketing Use Cases (Slides and Recording)
Brands confused by choices on how to deploy social media programs I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product … Continue readingMatrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location
Recently, I spoke to a crowded room of senior marketers at a CPG retailer, one of the executives asked “What’s an indicator a company is advanced in the social space?”. I gave three answers, and one of them was “Developing a thriving unpaid advocacy program … Continue readingFramework: Rings of Influence
Many Brands That Adopt Social Are ‘Throwing Away’ Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting ‘social chicklets’ on their homepage to “Follow us … Continue readingMatrix: Evolution of Social Media Integration and Corporate Websites
It’s only been one month since my last “on the move” and the submissions are increasing in quantity. There appears to be either a trend of a lot of job movement right now, or the notoriety of the on the move series is increasing. I’m … Continue readingPeople on the Move in the Social Media Industry: March 27, 2010
In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations. While this isn’t the place to have a discussion on sustainability, let’s look at the ramifications this has to society, brands, fans, … Continue readingCrisis Planning: Prepare Your Company For Social Media Attacks
Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of … Continue readingList of Social Media Management Systems (SMMS)
