How technology enables companies to connect with customers
Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic). The topic? To explore how social technologies impact the … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry
By Industry Analysts, R “Ray” Wang @rwang0 (Enterprise Strategy) and Jeremiah Owyang, @jowyang (Customer Strategy) both founding partners at Altimeter Group Community Platforms Evolve to Social Business Category Having tracked the social business category for some years now, and have been watching the category grow, … Continue readingFirst Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO
After the recent social media brandjackings by Greenpeace of Nestle’s Facebook page, this was an important area that required more research. Below, you’ll find an exclusive interview with Greenepeace’s team, and interestingly, I believe they are more organized and sophisticated than the average brand -giving … Continue reading(Forbes) Greenpeace Vs. Brands: Social Media Attacks To Continue
It’s only been a week but there’s been quite a few changes, so I wanted to post this before the list became too long. Some big moves, esp Frank at Comcast joining Citi and Dell winning community expert Bill Johnston. I’ve been tracking new hires … Continue readingPeople on the Move in the Social Business Industry: July 16, 2010
Social media doesn’t scale. That’s right, social media doesn’t scale. Consumers will only increase their adoption of social technologies, most social networking data shows this is going ‘up and to the right’. You can never hire enough community managers to manage your millions of customers … Continue readingForbes: How To Create A Customer Advocacy Program
More job changes continue to sprout forward, more folks are being hired into senior positions and there are few high profile moves like Tony Zingale as the new CEO of Jive. I’ve been tracking new hires in this space since 2007, see the archives. People … Continue readingPeople on the Move in the Social Business Industry: July 11, 2010
We’re embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a one-off effort, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with … Continue readingResearch and Webinar: Facebook Marketing Criteria for Success
While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their … Continue readingMatrix: Challenges of the Social Technology Industry, July 2010 Edition
I find that Paul Greenberg (follow him on Twitter @pgreenbe), one of the early adopter who mapped out the CRM space gives a succinct overview of what’s happening in the Social CRM space. He points out the two converging forces ‘social’ and ‘CRM’ spaces that … Continue readingVideo: State of Social CRM
Social CRM Needed To Make Sense of Consumer Data. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 … Continue readingMatrix: Brand Monitoring, Social Analytics, Social Insights
