Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this quora thread) as the most advanced. Why? In order to gain scale and trust, companies must give up significant control and management to allow these advocates a platform to speak. Furthermore, we found in our research that these advocacy programs often put the advocates front and center, often before the brand. Altimeter has been tracking these programs for research for over 2 years, and have conducted a handful of workshops for clients, but for the … Continue readingWebinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program