How technology enables companies to connect with customers
Over the past few years, I’ve tracked the emergence, rise, and growth of this new role within corporations. I see some interesting career opportunities for this powerful role within a corporation. First of all, about this role, while we’ve published a detailed research report on … Continue readingThe Future Career of the Corporate Social Strategist
In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I’m seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying. I’ve just spent a week interviewing a number of social … Continue readingTrend: Social Media Agencies Turn to Advertising
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, April 11, 2012
I originally posted this on Techcrunch, and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and … Continue readingCoping With Twitter’s Unfollow Bug
Companies should empower their employees to safely use social networks by first guiding, training, and rewarding While love struck teens are quick to share their Facebook passwords with each other, now a rash of corporations, colleges, and even government employers have been requesting that current … Continue readingEmployers Shouldn’t Request Facebook Access –Instead Provide Governance and Training
Altimeter Groups’s latest Open Research report (available on creative commons for you to download, use, and share) is now available from analyst Brian Solis. This report, which challenges the way that companies measure influence points out how tools like Klout, Kred, Empire Avenue and beyond. … Continue readingAltimeter Open Research Report: The Rise of Digital Influence
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, Mar 18, 2012
This Week in Tech by Leo Leporte is one of the top shows featuring tech trends, new gadgets, and business and social trends. In addition to our host Leo Leporte, it featured Jeff Jarvis, Gina Trapani, and myself. The timing was great, I was invited … Continue readingIs SXSW Getting too Large? Video with Leo Laporte
By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst. If consumers don’t differentiate between “Paid, Owned, and Earned” so why are marketers segmented by different departments and have separate agencies that do each? Does a ‘social media agency of record’ actually slow progress? … Continue readingUpcoming Altimeter Research Report: Integration of Paid, Owned, and Earned
Left: Austin on Sunday, after rain dispersed. If you didn’t attend SXSW and want a first hand perspective (or maybe you did go and partied too hard) then this post is for you. There’s a lot to learn from SXSW: A Petri dish of social … Continue readingSXSW Interactive 2012: As Crowd Swells, New Technologies Emerge for Intimate Relationships
