How technology enables companies to connect with customers
Want a trail to growth and resources? Find out who’s hiring…welcome to On the Move! Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to … Continue readingPeople on the Move in the Social Business Industry, Aug 7, 2012
Over the years, I have watched author, speaker, advisor and host Andrew Keen’s position on the social web, he continues to challenge the status quo of the crowd, bringing balance. Andrew serves a very important role in the industry by curbing the exuberance of social by … Continue readingTechcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet
Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of … Continue readingAltimeter Report: The Social Media ROI Cookbook
To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media. Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media
While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd … Continue readingA Convergence of Advertising, Social, and Content
Why is Google launching so many hardware devices like Nexus tablets, the Q (Home media) laptops, desktops, phones, and even augmented reality glasses? They want to be ‘connective tissue’ across all digital experiences, harness the data, make it useful to you, then figure out how … Continue readingVideo: Why Google Wants to Move into Hardware (This Week in Google)
Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this … Continue readingWebinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, June 25, 2012
Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across … Continue readingLeWeb Keynote 2012 Covering Altimeter Research Themes
The term “mobile” is an amorphous term that can be applied to nearly every digital and technology strategy. So where should companies start? This report outlines a pragmatic approach based on: 1) Conducting a mobility audit 2) Examining Roles 3) Then choosing technology and partners … Continue readingAltimeter Report: Power to the People, Your Mobile Workforce
