How technology enables companies to connect with customers
Several analysts at Forrester (Josh Bernoff as lead, with Charlene Li, Christine Spivey Overby, Jeremiah K. Owyang, Shar VanBoskirk) put our heads together to discuss how the rumblings of a potential recession, and if so, how social media will thrive. We concluded that Social Media, … Continue readingSocial Media effective during Recessions
(Left: I met and interviewed MySpace’s team Will and Jim) I just got back from the brand spanking new SF MySpace office, an event tonight that was catered to the new developer platform which they announced today. This post isn’t aimed at developers, but at … Continue readingFirstTake: The Web Strategist should watch –but wait– for the MySpace Developer Platform
Josh Bernoff and I conducted an interesting experiment. I (Jeremiah) encouraged the twitter community (social media, marketing, advertising mavens) to join in on providing real-time ratings about ads during the superbowl. You can read how we invited the community to participate. Twitter is a next-generation … Continue readingJosh Bernoff Analyzes the Twitter Bowl Results (see who the Twitterati rated the best –and worst)
This series of posts tagged On The Move (see archives) is to recognize and congratulate folks who get promoted, move, or accept new exciting positions in the social media industry. Congrats to those on the Move in the Social Media Industry: Andrew Cafourek got a … Continue readingPeople on the Move in the Social Media Industry: Feb 5, 2008
[Above: I peered over the balcony to take a shot of the main hall] I attended the Customer Service is the new Marketing Summit in San Francisco, really a tremendous view, weather, and vibe at the Presidio a converted military base with a great view. … Continue readingFindings from the Community Best Practices Workshop
I like Lena, she writes an insightful post suggesting that the same ol’ speakers at conferences is getting boring, I agree. She makes a call that we need diversity in our speakers and asks where all the social media female speakers are at. I left … Continue readingLena is Tired of my Face (do we need more female speakers?)
Update: The project wasn’t as unwieldy as first thought, super analyst Josh Bernoff did the heavy lifting and has analyzed the results. Well that was an amazing game, I’m sure my many colleagues at Forrester (Cambridge, near Boston) are throwing fits, but you’ve got to … Continue readingA Night at the TwitterBowl: Successful but Unwieldy
A few folks are starting to spread the news and are interseted in being a couch-based superbowl ad critic. If you’ve not heard the news, we’re going to use twitter to rate the ads, the instructions are here. Bored at the game and want to … Continue readingPregame Buzz for the TwitterBowl
I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million dollar advertising event, the Superbowl. [TwitterBowl is a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter] Are you a … Continue readingHey Armchair Critics, Rate the SuperBowl ads this Sunday using Twitter “TwitterBowl”
When we saw the story about Microsoft wanting to acquire Yahoo, my colleagues got together to discuss why this would be an attractive fit for the two companies –much of it stems back to taking what Google has. Microsoft has often wanted to be in … Continue readingWhy Microsoft wants Yahoo, an Analytical Perspective
