Pregame Buzz for the TwitterBowl

A few folks are starting to spread the news and are interseted in being a couch-based superbowl ad critic. If you’ve not heard the news, we’re going to use twitter to rate the ads, the instructions are here.

Bored at the game and want to be a participant, and not just an observer? This is a community based event, just to add another layer of social media on top of an existing event.

Here’s what folks are saying:

  • Lionel from the official Dell Blog is going to participate, watch for their superbowl ad
  • David Armano is calling this the Twitter Bowl and asks you to “Look at the people around the room. How many of them will be fiddling with some kind of mobile device? Yeah–phone calls count ”
  • Ontario Emperor wonders if the Ad Agencies will be watching Twitter, I’m positive some will, as I know several PR people will be participating, and therefore advertising and interactive agencies.
  • Francene Hardaway says on Twitter: @superbowlads. This will give us women who are bored something constructive to do. Superbowl is always a lousy game.
  • MarketingProfs constructs Superbowl haikus, and here
  • David Berkowitz sees this as an overlay over an actual event
  • Ken Kaplan talks in his comments about his favorite ads
  • By the way, you can follow me on twitter at jowyang, I’ll add you back.

    8 Replies to “Pregame Buzz for the TwitterBowl”

    1. Jesse Pickard is right. Since I made the above-referenced post on @superbowlads, I’ve been wondering more and more about what will happen if Twitter has a #twittout during the Super Bowl game. If the vendors (e.g. Dell) and the ad agencies are truly watching, a Twitter failure could be disastrous. Let’s hope that Twitter and NTT America can handle the load.

    2. All I know is, working for a Cambridge-based analyst firm, I have no choice but to root for the Patriots…Which I would do anyway, since Tom Brady is a local boy (graduated from Serra High School, just down the 101 from the Foster City office).

    3. Bravo! Great idea!! Can’t wait to see what Super Bowl planners will cook up for next year. You showed how to get people more involved, more engaged.

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