How technology enables companies to connect with customers
I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #2: What does it mean to be Authentic, Transparent, or Human?
This series of posts tagged On The Move (see archives) is to recognize and congratulate folks who get promoted, move, or accept new exciting positions in the social media industry. Congrats to those on the Move in the Social Media Industry: Peter Fasano joins the … Continue readingPeople on the Move in the Social Media Industry: Feb 17, 2008
I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #1: What if they leave negative comments on my site/blog/forum?
[Click Image to see video] I was able to meet with Esther Lim, Principle of Interactive Services at Crimson Consulting Group in SF. She’s been working with social media before that term existed, (or Tim O’reilly) and I had the chance to ask her how … Continue readingVideo: Evolution of Social Media with Esther Lim (3:00)
Left: One of the 5 diagrams from the report: Successful online communities experience the following stages. I spent a few months researching and preparing for this two-piece report series. I’m proud of my deliverable on Online Community Best Practices. Like a term paper, this report … Continue readingForrester Report: Online Community Best Practices
As a vendor, part of your job is to represent yourself well in front of prospects, customers, partners, media, investors and analysts. In nearly all of those cases, you’ll be expected to tell a case study. In the space that I cover there are over … Continue readingStand Out From Your Competitors: How To Effectively Present a Case Study
Notable landmark right in front of Pizza My Heart, a few blocks from Facebook, and a brisk walk to Jeff Clavier’s office and Social Text lies the great green silicon valley egg. The Digital DNA project is sponsored by Palo Alto’s Civic Art Gallery. This … Continue readingSilicon Valley Sightings: The Palo Alto Egg
I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. Of course, I’m biased as I’m sitting right smack in the middle of the social media space. But with the power shifting to the … Continue readingThe Agency of the Future is a “Connected” one
I learn a lot from you, thanks for commenting. I want to take the time to thank you for commenting. In my opinion, a successful blog is a dialog between more than two people. To date, there are 1,697 posts and 12,159 comments, so a … Continue readingThank you for commenting
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan … Continue readingWeekly Digest of the Social Networking Space: Feb 13, 2008
