How technology enables companies to connect with customers
Apparently, Sam is sending me back to school. Sam Lawrence, CMO of Jive Software is one of our customers, and he’s reviewed the service that he’s received from Forrester and another analyst firm. One of scored a “C-“, and the other scored a “B”, read … Continue readingThe Benefits of Blogs: Feedback (Why Sam is sending me back to school)
(Above: The Flat Iron Building [map], in New York’s Silicon Alley) I usually reserve this tag for the interesting places I see in Silicon Valley, but am traipsing around New York for a few days. I’m camping at the office of Bricabox, as a guest … Continue readingSilicon Valley Sightings (Special Edition): New York’s Tech Scene
Key Hinkley the CEO of Somewhere does a technical analysis on the Mark Zuckerberg and Sarah Lacy interview, he brings forth frequency charts by keyword, new users sign ups, and provides some analysis and predictions. What’s interesting isn’t so much the interview itself but how … Continue readingAnalysis of the Zuckerberg Lacy Interview
Spending time with large corporations and getting to understand how they adopt social media is fascinating, recently, I’ve noticed a trend, not on public use, but on internal organization. Unlikes Advertising (which is often controlled by a single group) Social Media is being adopted by … Continue readingTrends: Corporate Adoption of Social Media: Tire, Tower, and the Hub and Spoke
I met Jemima Kiss (embed above), a technology journalist for the UK Guardian at the SXSW bloghaus. I asked her about her use of Micromedia, and most importantly if she’s using these tools to find breaking stories. I know a handful of reporters that are … Continue readingHow Traditional Media Experiments with MicroMedia (Twitter, Kyte, Utterz)
Recently, I published a report called How to Hire for Social Computing, it indicates what management should look for, how to manage them, and how they should think about compensating them. Just over a week ago, I put out a call to the industry that … Continue readingWhere Do Community Managers Come From?
While my focus is on social computing for the interactive marketer, as an objective researcher (I’ve no affiliations with any of these groups), I can’t but help but watch the parallels that are happening in other industries outside of marketing. What’s a Groundswell? We define … Continue reading8 Groundswell Examples: News, Education, Religion, Cops, Restaurants, Music, Conferences, and Analysts
I’m very conscious about listening to my community, it’s one of the practices I suggest to my clients, so I’d better eat my own dogfood. A few days ago, I asked you what you thought about my Twitter usage. Here’s the results, I took some … Continue readingFeedback on my Twitter Usage –I listened
| View | Upload your own I’ve been presenting in public at conferences or webinars my high level findings from my recent research on Online Community Best Practices, the detailed version is on the Forrester site. I interviewed 17 companies and leaned on my experience … Continue readingOnline Community Best Practices Slideshare and Zero Cost Publishing
Here’s where to find me in the coming weeks: Monday, March 17 I’ll be in NYC at the API Conference as a guest of Stephanie Agresta. Tuesday Morning, March 25 I’ll be speaking in Mountain View Social Networking Half Day Conference: Business Applications of Social … Continue readingUpcoming Events
