How technology enables companies to connect with customers
I had near polar experiences on my two panels yesterday, the first one I moderated called Community Building: Good, Bad, and Ugly, and the second as a panelist: Short Attention Span Theater: The Birth of Microblogging & Micromedia. A “Boring” panel that shifted to audience … Continue readingListening to the Audience (Twitter) at Web 2.0 Expo: The Balance of Value vs Entertainment
I’m proud to announce my latest report on OpenSocial. If you’re not familiar with that, check out How to Explain OpenSocial to your Executives. I interview Google, developers, and social network platforms to find out their ideology and experience with converting applications to the OpenSocial … Continue readingForrester Report: Google’s OpenSocial: Good News For Marketing Widgets But No Silver Bullet
On my last night of official ‘work’ before going offline, I was able to meetup with Hawaii’s top bloggers, access this post directly (if you’re seeing this in a feedreader) to watch video. Whenever I travel to a new city for business, I try to … Continue readingVideo: Meeting Oahu’s Top Bloggers
I’m back with the requisite mainlander pink sunburn, 6 days in Hawaii did me good, we stayed in the North shore, which is mainly untouched, unlike the crowded skyrises of Japanese/tourist owned Honolulu. To unplug was good, but I’m still going to slowly wade back … Continue readingPhotoblog: And Paradise was Nice
I need a vacation, I’ve been on the grid for over 900 days. I’m going to be spending some time away, which will be the first time in over two and a half years that I’ll be completely offline. I won’t be checking email, my … Continue readingAloha!
Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: UK’s Hayden, who was our virtual guest … Continue readingForrester’s Marketing Conference Day 2: Understanding Your Customers Through Engagement
(Above Photo by Jeremy Pepper) Jeremiah Owyang: Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: Rodney Rumford is excited to blog from the … Continue readingForrester Marketing Conference Day 1: Understanding Your Customers Through Engagement
Shel’s been getting a lot of press lately, some warranted some not, but for sure, a lot of attention. I’m less interested in the drama, but more focused on the impacts of these tools to marketing (that’s my day job) and have some questions for … Continue readingFour Questions for Shel Israel
A few weeks ago, I asked you all if you’d be interested in providing me feedback about this blog, there was a resounding yes. Since then, I’ve been fortunate to engage the Forrester data team (Jennifer Joseph and Cynthia P) who worked with me to … Continue readingSurvey: Your Feedback Wanted for the Web Strategy Blog
Forrester has asked me to be on point for the social media efforts during tomorrow’s Marketing conference in L.A. (over 800 senior marketers are attending) we’re still in the evaluation process for hiring the community manager, so I’m just filling in. So, starting tomorrow, I’ll … Continue readingWhere to get the Live Updates from the Forrester Marketing Conference
