How technology enables companies to connect with customers
Yesterday, I spoke the executive team and business unit leads at a very large insurance company. It was a long 4-hour session, where I gave a Groundswell presentation, discussed technographics, and gave specific case examples of their insurance industry and financial industry. It’s not my … Continue readingCOO and CFO Questions
Perhaps you’ve read my informal analysis on Target and Wal-Mart’s Facebook campaign that I did last year, well Forrester has asked me to formalize a report in the spirit of a formalized community review scorecard. I’m seeking examples of Social Network Marketing campaigns (there hundreds, … Continue readingUpcoming Research: Social Network Marketing Campaigns
I’m on a quest to meet and greet bloggers all over the world! When you finally meet someone face to face, the relationship bonds stronger than any trackback, comment, or picture can do. Nothing beats face to face meetups, where you hear their voice, listen … Continue readingA Gathering: Tampa Blogger Dinner
I’m meeting more and more corporate marketers who understand the value of social media, but don’t know how to use it. I’m seeing a trend of at least 3 different adoption strategies, listed out below. Often they want to repurpose their corporate marketing brochures, videos, … Continue readingCastles, Towns, and Missionaries
The question many marketers are trying to answer now, is “Who do people trust?” I’ve been spending more and more time pouring over data, medium usage, behavioral and preference data for clients, and am learning more and more about how humans behave on the web. … Continue readingWho do people trust? (It ain’t bloggers)
There are two conferences that I recommend you attend if you read my blog, the topics and presentations are closely aligned to what I’m interested in, and I know both of the organizers –they give good conferences with high value. The first one is the … Continue readingUpcoming Conferences to Attend: Where will you be?
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Teresa Valdez Klein moves on to T-Mobile as a product planner, she’s very entrenched in social media, … Continue readingPeople on the Move in the Social Media Industry: April 27, 2008
I’m doing research for a client, to find out any examples of insurance companies using social media to connect with it’s customers. I’ve done some scanning over a 48 period of time, and asked my twitter (a social computer) followers, who gave a tremendous amount … Continue readingInsurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)
Marketers and individuals know how important it is to track conversations in websites, especially where peers connect to each other (sometimes, where the highest trust occurs). A handful of new tools are starting to emerge that give specific tool based search, which I’ve started to … Continue readingCompanies that Track Discussions in Forums and Communities
In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Global Enterprise Web 2.0 Market Forecast On Monday, colleague Oliver Young (I was involved with the report) published a forward looking report on the growth of Web 2.0 technologies within the enterprise … Continue readingForrester Report: Global Enterprise Web 2.0 Market Forecast: 2007 To 2013
