How technology enables companies to connect with customers
I’m with quite a few late adopters of Social Media, in fact, I’m at Forrester’s Finance Forum here in NYC, one of the banking centers of the world. I can often tell the level of sophistication of industries to social media by the type of … Continue readingOverheard: “Campaign to Leverage Social Media Users”
I’m in a fortunate position that I spend most of my days talking to vendors, buyers, investors, and of course, analysts in the social media industry. But now, I’m starting to talk to more and more recruiters. Some of it’s due to my career series … Continue readingThe Challenge of the Social Media Executive Recruiter
I’m here in NYC, one of the financial nerve centers in the world, attending Forrester’s Finance Forum. With loyalty to brands decreasing over time, companies need to figure out how to reach customers where they are, where many, are discussing their financial past, present and … Continue readingOngoing list of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders
Been a busy week, I was in L.A. (twice) helped many clients, and now am off to NYC today on Sunday in preparation for tomorrow’s Forrester Finance Forum. Aside from the hectic schedule, there are two major changes in my life: 1) My kid sister … Continue readingGen Y Enter Stage Left, Baby Boomers Exit Stage Right
If you’re interested in jobs for this space, please read the “on the move” posts. Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, … Continue readingList of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals
Today, I spoke at a cross-departmental audience at Sun Microsystems (I only reveal where I’m speaking if they do it first) in Silicon Valley, I was introduced, and the hostess commented about you. Yes you! She said I had a very educated audience. I’d go … Continue readingThank you
I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #6: Who “Owns” the Social Media Program?
When many things are equal: your features, your customers, your products, your product roadmap, it’s often hard to differentiate. Often, I’m getting pitched during briefings by White Label Social Network vendors they’ll often advance to a quadrant slide (almost always in the first quarter of … Continue readingHow Will You Stand Out From The Crowd?
This is really heaven for me, many of the vendors I cover such as SmallWorld labs, Jive, Telligent, Hivelive, Lithium, Webcrossing, Google all at the same table. I’m here here at the Online Community Unconference at a session where we’re probing the problems with the … Continue readingLiveBlog: What’s Wrong with the White Label Social Networking Industry?
I took a few weeks off from doing this digest, after my Hawaii vacation, but am now back in the groove. If anyone wants to contribute to this on an ongoing weekly basis as a guest editor, let me know. I’m respecting your limited time … Continue readingWeekly Digest of the Social Networking Space: June 18, 2008
