Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, … Continue readingWhat Facebook’s New ‘Engagement Advertising’ Means to Brands
Well not really. My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ‘spread this’ page to spread it among your friends and family, you can create … Continue readingVideo: I’m Running For President of the United States
Video Above: Musician Ronald Jenkees messin with an e-piano sound. (If you’re using a feedreader or email access this post to see videos) Update: he’s now added this song as a higher quality MP3, available on his blog. I’m taking a break from my normal … Continue readingInterview with Musician Ronald Jenkees: How YouTube helped to carve out a career
If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable
The game is up, “Janet” is not an official Exxon representative A few days ago, the Twittersphere was curious, interested, and excited to see a member of Exxon Mobil’s employee ranks to join the twitter conversation and engage in conversation…sadly, she’s not a real employee. … Continue readingHow “Janet” Fooled the Twittersphere (and me) She’s the Voice of Exxon Mobil
If you work at an interactive agency or at a brand that’s interested in marketing at social networks, this post is for you. Agencies and Brands unsure what to do I can see the deal now, and I’m sure many of you have been in … Continue readingWhy Social Network Marketing Misses Out: Playing Solitaire at a Party
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting … Continue readingForrester Report: Best And Worst Of Social Network Marketing, 2008
(Above Picture: 22 brands provide schwag (real and useful products) to the Blogher pre party…imagine the marketing at the actual conference) I just got back from the pre Blogher party at Guy Kawasaki’s house, even today, as I gave a social computing workshop, I heard … Continue readingBrands Obsess over Female Bloggers (Examining the Economics)
Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists could be segmented to … Continue reading50 Ways to use Social Media, listed by Objective
If you’re a white label social network vendor, you’re likely getting many new clients at corporations that have special pricing needs, let’s discuss this scenario. Yesterday, I spoke to a white label social network who had some challenges pricing their product for their corporate clients. … Continue readingCommunity Platform Pricing for New Clients
