Update: May 27th 2013 Over a year later, the technology is starting to emerge for facial recognition and APIs. Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand. Whether it’s on a job interview, before … Continue readingHow ‘Social Profiling’ Will Work In The Real World
Many years ago, I was a web marketing manager at corporations, and worked with a variety of UX firms, Designers, Developers, IT, Content Producers are more. I remember getting shipped shrink wrapped boxes with software, updates, and having to send files via email or into … Continue readingAdobe’s Creative Cloud Offers Promise of Collaboration
Over the past few years, I’ve tracked the emergence, rise, and growth of this new role within corporations. I see some interesting career opportunities for this powerful role within a corporation. First of all, about this role, while we’ve published a detailed research report on … Continue readingThe Future Career of the Corporate Social Strategist
Companies should empower their employees to safely use social networks by first guiding, training, and rewarding While love struck teens are quick to share their Facebook passwords with each other, now a rash of corporations, colleges, and even government employers have been requesting that current … Continue readingEmployers Shouldn’t Request Facebook Access –Instead Provide Governance and Training
This Week in Tech by Leo Leporte is one of the top shows featuring tech trends, new gadgets, and business and social trends. In addition to our host Leo Leporte, it featured Jeff Jarvis, Gina Trapani, and myself. The timing was great, I was invited … Continue readingIs SXSW Getting too Large? Video with Leo Laporte
The embedded slides below are from the Digital Blue Conference held in Miami, on March 2, 2012. The goal? To help digital marketers at health insurance companies best understand how the industry is changed, who’s innovating, and what we can learn from best of breed … Continue readingKeynote Slides: Lead the Dynamic Customer Journey
Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)
Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)
Recently, folks suggested that social business space was getting washed out, especially with Social Media Week spreading across the globe and being hosted at many corporations. Yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. … Continue readingSocial Business: We’re Just Getting Started
Since 2008, I’ve been managing this important list for the industry. Yet again, it’s time for the annual publication of the list of Corporate Social Strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s … Continue readingList of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)
