The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs. This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ … Continue readingBreakdown: Corporate Social Media Team
The purpose of this post is to serve as an industry reference for converged media workflows: How companies will coordinate paid, owned and earned as one orchestration. This is continued coverage on Converged Media, read the full report. Business Needs Customers already experience advertising, corporate … Continue readingBreakdown: Converged Media Workflow (Coordinating Paid + Owned + Earned)
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness. The purpose of these breakdown posts is to serve as an industry reference as … Continue readingBreakdown: Social Media Workflow, Process, Triage
It’s at the end of the night on the dance floor, do brands know where their social software providers are? Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone. Once the … Continue reading1:50am on the Social Software Dance Floor
Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that … Continue readingBreakdown of a Dedicated Social Media Engagement or Command Center
Left: Altimeter’s Research found that social business maturity and crises preparedness are heavily correlated, and on average, most companies are not prepared. Just as airlines, naval craft, and spacecraft prepare for disaster recovery and risk mitigation, today’s leading companies must do the same with social. … Continue readingFire Drills: Social Business Crises Simulation
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the … Continue readingPeople on the Move in the Social Business Industry, June 25, 2012
I’m honored to be a guest on Mitch Joel‘s famed podcast, Six Pixels of Separation, to discuss my latest post that’s caught the Industry’s attention how Social Media Agencies are Turning to Ads. Mitch invited me on the podcast to discuss this further. One of … Continue readingPodcast: Why The Term “Social Media Agency of Record” Will Dissolve
