The Tenacity of Jake McKee: A Social Media Case Study at Lego

How could one person create 20% of work for the legal department? Watch or Listen this video to find out. The Conversation Group recently hosted an event celebrating 10 years of the Cluetrain Manifesto. What’s interesting is that only in the last couple of years … Continue readingThe Tenacity of Jake McKee: A Social Media Case Study at Lego

Notes from Sean O’Driscoll’s Webinar on Social Media and Communities hosted by SAP Salon

(Above Graphic: Sean’s suggests that word of mouth will travel through networks at different speeds, and with different accuracy depending on the network. He lists many attributes that will impact the speed of sharing) Sean O’Driscoll, who did a fantastic job, who has extensive experience … Continue readingNotes from Sean O’Driscoll’s Webinar on Social Media and Communities hosted by SAP Salon

Innovation Watch: Fast Company Reports On Community Efforts

Edward Sussman, the President of Mansueto Digital and built the new FastCompany.com has responded to my analysis. He’s done a great job addressing the many points I made, and has responded both on my blog and on his site, where I cross posted. He’s shared … Continue readingInnovation Watch: Fast Company Reports On Community Efforts

Remembering the Many Opportunities of Social Media –not just the Impacts of Advertising

Social Media impacts every aspect of our cultures, from business, politics, journalism, media, and advertising. Within just the business realm, it impacts research, marketing, support, product development and employees within the firewall. Despite the vast impacts of this shift “power has shifted from large organizations … Continue readingRemembering the Many Opportunities of Social Media –not just the Impacts of Advertising

Social Media FAQ #2: What does it mean to be Authentic, Transparent, or Human?

I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #2: What does it mean to be Authentic, Transparent, or Human?

Social Media FAQ #1: What if they leave negative comments on my site/blog/forum?

I’m starting a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #1: What if they leave negative comments on my site/blog/forum?