Slideshare: Universal Mccann International Social Media Research

Universal Mccann International Social Media Research Wave 3 view presentation (tags: socialmedia research social media) It’s difficult to see the detailed text of this sldieshare, so I recommend clicking to the main site, then clicking the small button that says “Full” which will take you … Continue readingSlideshare: Universal Mccann International Social Media Research

Social Media will Normalize –Why Dedicated Roles and Direction are Required

Normalization in corporations Dan Schawbel eloquently writes his position on why he believes that in the future that there will not be any social media experts within corporations. He asserts that these easy to use communication tools will normalize and be adopted by everyone –without … Continue readingSocial Media will Normalize –Why Dedicated Roles and Direction are Required

When Brands Under Fire Step into the Fracas: Exxon Joins Twitter

Update: After speaking with public affairs at Exxon, it’s been confirmed that Janet is not an official spokesperson of Exxon. Alan of Exxon has given me his story here. Brands joining twitter It’s no coincidence that brands that are under public scrutiny from customers, competitors, … Continue readingWhen Brands Under Fire Step into the Fracas: Exxon Joins Twitter

Will you submit to the Groundswell Awards?

Left Image: Josh Bernoff, on his Keynote Presentation at Forrester’s Consumer Forum 07, demonstrates a “Judo throw” –a metaphor of deflecting negative brand attacks into momentum for your energy, although they sustained a few bruised ribs, I often think of Dell (previous Groundswell Award winner) … Continue readingWill you submit to the Groundswell Awards?

Musical Chairs: How Bloggers, Mainstream Press, and Analysts Start to Look Alike

Earlier this week, I spoke to a group of AR and PR professionals, and one gentleman from an agency indicated of an interesting phenomenon that was happening among some press –they’re starting to act like analysts. Mainstream Press acting like Analysts Apparently, some press are … Continue readingMusical Chairs: How Bloggers, Mainstream Press, and Analysts Start to Look Alike

Weekly Digest of the Social Networking Space: July 24, 2008

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, … Continue readingWeekly Digest of the Social Networking Space: July 24, 2008

Guest Post: China: After the Earthquake, Before The Olympics

(Left photo: Paul Denlinger, Elliott Ng visit me at Forrester, Foster City, CA. If you’re interested in China and the internet, subscribe to their blogs) Jeremiah: This is the second post from Paul Denlinger (read the first here), who’s living in China, an internet expert … Continue readingGuest Post: China: After the Earthquake, Before The Olympics