At a recent engagement, I was asked to list out the benefits and risks for companies to participate and not, as you know, from our research on how companies connect with customers, the Engagement DB research found there are four types of companies: Wallflowers, Butterflies, … Continue readingMatrix: Risks and Rewards of Social Business
Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new … Continue readingFeature Showdown: Twitter 3, Facebook 4.
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, … Continue readingPeople on the Move in the Social Business Industry: Sept 8, 2010
Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when … Continue readingHow to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity
CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows … Continue readingCMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
Data is important. It helps us to guide our decisions based on facts –not just gut instinct. Lately, this data from eMarketer (thanks Scott Monty) has been floating around the web, and I want to add my own thoughts. Having conducted similar trust research, or … Continue readingAnalysis: Consumers Trust Friends, Brands, and Independents (eMarketer data)
This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first. Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare … Continue readingFacebook Research: Brands Lean on Interactive Marketing –Yet Lack Social Marketing Skills
Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic). The topic? To explore how social technologies impact the … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry
By Industry Analysts, R “Ray” Wang @rwang0 (Enterprise Strategy) and Jeremiah Owyang, @jowyang (Customer Strategy) both founding partners at Altimeter Group Community Platforms Evolve to Social Business Category Having tracked the social business category for some years now, and have been watching the category grow, … Continue readingFirst Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO
Social media doesn’t scale. That’s right, social media doesn’t scale. Consumers will only increase their adoption of social technologies, most social networking data shows this is going ‘up and to the right’. You can never hire enough community managers to manage your millions of customers … Continue readingForbes: How To Create A Customer Advocacy Program
