(Above Photo by Jeremy Pepper) Jeremiah Owyang: Sitting in the front row from Forrester’s Marketing Forum 2008, the theme for today’s event with over 800 attendees being Marketing’s New Imperative For Success: Engagement Voices from the Audience: Rodney Rumford is excited to blog from the … Continue readingForrester Marketing Conference Day 1: Understanding Your Customers Through Engagement
A few weeks ago, I asked you all if you’d be interested in providing me feedback about this blog, there was a resounding yes. Since then, I’ve been fortunate to engage the Forrester data team (Jennifer Joseph and Cynthia P) who worked with me to … Continue readingSurvey: Your Feedback Wanted for the Web Strategy Blog
Forrester has asked me to be on point for the social media efforts during tomorrow’s Marketing conference in L.A. (over 800 senior marketers are attending) we’re still in the evaluation process for hiring the community manager, so I’m just filling in. So, starting tomorrow, I’ll … Continue readingWhere to get the Live Updates from the Forrester Marketing Conference
We’re gearing up for next weeks’ Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems. The speaker lineup is impressive, aside form Forrester analysts … Continue readingGetting ready for next weeks’ Forrester Marketing Forum in L.A.
(Part 1 in a 3 part series) Although it’s Sunday, I’m up early reviewing the data that Andres R, (one of our consultants) and I will be presenting to a client. It’s my first official project that I’m delivering and it’s a real learning experience. … Continue readingUp Close and Personal with Technographic Data
I wish I had this data when I was launching social media at Hitachi, sadly, I focused on tools first, rather than first focusing on how people used technology. Forrester has a lot of data, I learned in new hire training that we deploy the … Continue readingYou can now access Forrester Technographic Data
Apparently, Sam is sending me back to school. Sam Lawrence, CMO of Jive Software is one of our customers, and he’s reviewed the service that he’s received from Forrester and another analyst firm. One of scored a “C-“, and the other scored a “B”, read … Continue readingThe Benefits of Blogs: Feedback (Why Sam is sending me back to school)
| View | Upload your own I’ve been presenting in public at conferences or webinars my high level findings from my recent research on Online Community Best Practices, the detailed version is on the Forrester site. I interviewed 17 companies and leaned on my experience … Continue readingOnline Community Best Practices Slideshare and Zero Cost Publishing
I write for the web strategist (web decision makers at companies) and was really pleased that we got a top notch professional here at named Michele Frost here at Forrester Research. A few weeks ago, I announced that Forrester is seeking a Community Manager, and … Continue readingGuest Post: Forrester’s Web Strategist Michele Frost “On Hiring the Community Manager”
I’ve been an Industry Analyst for 5 months, and I think I have a bead on what the job entails as a Senior Analyst. Why I’m Sharing I often advise clients to share behind the scenes at their job, giving customers a glimpse into what … Continue readingHow I spend my time as an Industry Analyst
