Although scary for product teams, feedback is great, I do my best to welcome it. Last week, I announced my Forrester report entitled Online Community Best Practices from my blog If you’re a client you can access the report on the site, or you can purchase the report from the site, if you’re not satisfied, Forrester has a money back guarantee. This product, designed to help our clients make a logical and methodical way to benefit from community took me months to compose. There was quite a bit of discussion: ComputerWorld covered it, over 17 blog posts discussing it, including those that agree –and disagree — with the report. I often preach how product teams should be open and transparent … Continue readingFeedback on the Online Community Best Practices Report
I learn a lot from you, thanks for commenting. I want to take the time to thank you for commenting. In my opinion, a successful blog is a dialog between more than two people. To date, there are 1,697 posts and 12,159 comments, so a conversation rate (comments divided by posts) of just over 7. Sure, not as impressive as some other sites, but it’s the quality of comments that matter. This actually came up in discussion yesterday on a client call, where he pointed out that the comments you’ve left were insightful and thoughtful, I readily agreed. Sure, other blogs may have quantity lightweight comments, but here, they are often filled with details, opinions, and insight. We’ve done research … Continue readingThank you for commenting
As an analyst, I watch the online community space very closely, and am always interested in seeing how traditional institutions and organizations approach, adapt, succeed or fail in adopting social tools. Fast Company, a forward thinking business publication has revamped it’s corporate website to now be an online community. Their initial three page announcement written by Edward Sussman: “The Media is Social” [Fast Company, a traditional publication, has featured community as it’s primary focus. But success isn’t guaranteed as: innovating without a clear objective is dangerous, the bottom-up approach must cascade to the whole organization, and they must rapidly make course corrections] Opportunity Fast Company is the first, but certainly not last, mainstream publication to integrate the majority of their … Continue readingAn Initial Analysis of the Fast Company Community
Twitter no mo’ Kidder ‘Less you become Litter The time for fun and games is over, Twitter needs to step and be the robust communication platform it’s fans are expecting it to be or users may end up leaving. The cracks are starting to show. Shel Israel puts forth a passionate open letter to the founders of Twitter, RE: Fix it before we nix it, exposing the weakness of fast built ruby on rails experiment that is not scaling. Sadly, I’m not surprised to see the ‘bring that beat back’ or lol cat, as Twitter is the website that had more than 5 days of downtime in 2007. I know of some pretty creative developers that wanted to build applications … Continue readingTwitter: Time for Maturity
Update, Monday Jan 28: I’m holding off on publishing the web strategy survey (details here) for a few days, I may get my hands on some better tools/process, so please hang tight. A few days ago, I asked if it would be appropriate to run a survey on this blog, the overall answer was “yes”. This survey should help both readers to understand their peers, as well as for me to understand the readers. This Monday, I’m going to publish the first ever survey for this blog. The goals? To learn about readers, (who they are, what they do, what their challenges are) and will publish the findings for all readers to learn from. Secondly, I want to learn about … Continue readingWeb Strategy Survey coming this Monday, feedback needed
As a good example, I should take a dose of my own medicine. One of the things I preach about is the objective of ’embracing’, which in essence is about companies and customers working together to design, create, and market new products and services. Lego, Microsoft, and certainly Dell are case studies of success. I want to apply that same strategy to this blog (which I feel is as much yours as it is mine) to improve. About a month ago, I asked for some feedback in a blog post (it was a very scary thing to do), and got a flurry of responses, I read each one several times, and internalized many. Sadly, it was hard to find specific … Continue readingA survey for the Web Strategist Blog
Every company makes mistakes, and I’m actually quite forgiving about it, what they do next is what will make or break me as a customer, and I have the habit of telling a few thousand people. I’ve been a customer of Dreamhost since I’ve had this domain and have had quite a few outages, and recently my blog was 403 (forbidden to others), as they forgot to fix all the settings when I moved to a dedicated server. Despite these hardships (which I’m willing to let go, you know I used to work at Exodus, a web hosting company) I’m sympathetic towards web hosts. Despite my willingness to forgive, I have a hard time when I feel like I’m being … Continue readingWhy I feel that Dreamhost is patronizing me.
A few days ago, I asked in public how could I better improve myself. I received over 20 comments of recommendations, (10 emails, or private message) and all of them were genuine and helpful. This was a healhy (yet humble) process, and I think that every bloggers should consider doing this. Although I won’t be incorporating every suggestion, as I need to have self-focus to make myself happy, but many I will. In either case, I’m acknowledging I heard you, thank you, twas a wonderful holiday gift. Message Received.
Ellen Lee did a great wrap-up article over at SFGate on Facebook in 2007, she called me up for my opinion on the company over the last year. I suggested that Facebook is very innovative (the first to lead an application platform, and to do social based ads) yet remains very arrogant. (twice not including customers to make decisions over their very own privacy of the newspage and beacon). Having betrayed the trust of it’s users twice, a third time is going to result in mutiny, and users will start leaving, it wont be hard for some users to organize and move. What could Facebook do better? Involve it’s customers members (Update: See Doc Searls comment) in testing and decision … Continue readingFacebook: Innovative yet Conceited
My transition into my new role has been an interesting one, I’m still adapting to the changes both in the day job and how it’s impacting and influencing communications on the open web. Recently, I may have come across in a way that I really don’t want to be associated with. Donna suggests that I was being hollow, and EdLee agrees, being focused on tweeterboard is exciting but lacking depth. Former mentor Shel Israel puts forth a public challenge and Doc Searls suggested that the topics and languages I’ve been leading in conversations were unbalanced towards marketers and not community. I’m in an interesting position, as my mission (the web strategy one, as well as the one at the day … Continue readingSome clarity needed