One of my most popular diatribes is my rant on the irrelevant corporate website, in summary, I suggest a gap between the reality of the public conversation and the biased marketese on company websites. Today, I’m starting to see more websites evolve, from Sun’s aggregation … Continue readingCadence Puts Community in the Forefront
I’m in the unique position that I get to speak to enterprise brands, white label vendors, and now CMS vendors on a regular basis, here’s what I’m seeing: It’s now quarter 3, and I start research on the big report, the Forrester Wave (learn about … Continue readingSocial Software: Here Come The CMS Vendors
(Rather than theorize on the Community Pyramid, you can create your own ladder for free on the Technographics Profile Tool) Respected Don Dodge has an interesting post where he segments communities by a taxonomy of: 1 creators, 10 synthesizers, and 100 consumers. It’s a good … Continue readingSee Actual % of “Community Pyramids” with Technographic Data
Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, … Continue readingUnderstanding Community Leadership: An Interview with a Member of Yelp’s “Elite”
The first time we saw this implemented in public was the Dell’s Ideastorm website, where the customers were able to submit their feature and product requests. This ultimately resulted in a Linux box being produced, a pretty drastic change from their long term relationship with … Continue readingWhere Customers Submit, Discuss, and Vote, Ideas: “My Starbucks Ideas”
| View | Upload your own I’ve been presenting in public at conferences or webinars my high level findings from my recent research on Online Community Best Practices, the detailed version is on the Forrester site. I interviewed 17 companies and leaned on my experience … Continue readingOnline Community Best Practices Slideshare and Zero Cost Publishing
We shouldn’t be surprised that Social Media Strategists know how to share. Forrester was pleased to host the Online Community Roundtable, you can continue the discussion in the Facebook Group. (Update: I uploaded this video with the Flip Camera, man it’s easy capture, edit and … Continue readingSocial Media Discussions at the Online Community Roundtable
(Above Graphic: Sean’s suggests that word of mouth will travel through networks at different speeds, and with different accuracy depending on the network. He lists many attributes that will impact the speed of sharing) Sean O’Driscoll, who did a fantastic job, who has extensive experience … Continue readingNotes from Sean O’Driscoll’s Webinar on Social Media and Communities hosted by SAP Salon
Edward Sussman, the President of Mansueto Digital and built the new FastCompany.com has responded to my analysis. He’s done a great job addressing the many points I made, and has responded both on my blog and on his site, where I cross posted. He’s shared … Continue readingInnovation Watch: Fast Company Reports On Community Efforts
Etsy created this “electronic press release” to show how hand made products are created, shared, sold, and discussed on their community site. All of the products are hand made and are unique, unlike the mass produced commercial products are sold. Think back a few years, … Continue readingEtsy, eCommerce With a Focus On The Unique
