As Media Brands Build Their Own Communities, They Must Evolve Their Business Model
Left: Several Press, Analysts, and Bloggers met with executives from Cisco and Warner using Telepresence from NY, SF, to San Jose. Cisco’s Eos (their community platform for media brands) landed an enterprise wide deal with Warner Music. Attendees included John Chambers, CEO of Cisco, Dan Scheinman who heads Eos, and Edgar Bronfman, CEO of Warner music and Michale Nash of Warner. Rather than focus on the details of the deal (you can read WSJ, Reuters, and GigaOm), I’m going to discuss what it means to the industry at large. [Media companies will adopt social technologies to respond to the Groundswell in social networks –yet to be successful, the change isn’t about technology –but instead, their business model] Media companies know … Continue readingAs Media Brands Build Their Own Communities, They Must Evolve Their Business Model