Author: jeremiah_owyang
Industry Index: List of Social Inbox Aggregator (SIA) Providers
Written by Jeremiah Owyang (Customer Strategy) and Ray Wang (Enterprise Strategy), Industry Analysts at the Altimeter Group. We’re tasked with a difficult job as industry analyst in one of the fastest emerging markets. Part of our role is to find new trends, identify their impact, … Continue readingIndustry Index: List of Social Inbox Aggregator (SIA) Providers
Roadmap: Integrating Social Technologies with your Corporate Website (Slides)
A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant. Why? Decisions were being made off-domain by customers and peers. Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves. While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s … Continue readingMatrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
Reinforcing Customer Service in Social Mediums: #SocialSupport
Large companies are struggling internally to support customers in social channels. Why? It’s a long term commitment, goes against existing support avenues, and is a major cultural shift. I want to kick off an opportunity to tell your story of customer service, why? If support in … Continue readingReinforcing Customer Service in Social Mediums: #SocialSupport
Trend: Social CRM Consolidation
Social Software Is In the “Cambrian Explosion” Era Last weekend, I visited New York’s Museum of Natural History and Sciences. I’m always fascinated by the dawn of life, and often draw a lot of parallels from the era of many new organisms and how many … Continue readingTrend: Social CRM Consolidation
Trend: When Digital Displays Fuel Social Commerce
Left: American Eagle’s flagship retail store in Times Square allows shoppers to post their photo to the marquee for their “15 seconds of fame”, you can even read how some shoppers, like Bryan, from Birmingham, posts his photo for the whole world to see. Smorgasbord … Continue readingTrend: When Digital Displays Fuel Social Commerce
People on the Move in the Social Business Industry: May 4, 2010
In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form … Continue readingPeople on the Move in the Social Business Industry: May 4, 2010
Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience
In the future, the difference between social networks and corporate websites will be hard to distinguish. [With social recommendations, consumers can auto-populate a ‘shopping cart’ to their friends –even before they’ve logged into the retailer’s website] HP’s social strategist Tony Frosty Welch gestured for me … Continue readingSocial Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports … Continue readingAltimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
