Who Reads This Blog? Find out with 2009 Web Strategy Survey Results

Web Strategy Survey View more presentations from Jeremiah Owyang. Above: See the details of the survey results, due to heavy data, it’s best when put into ‘full screen’ mode, the fourth icon on bottom. To me, this blog belongs as much to the community in which I serve as it does to me, as such, it’s important to find out who the readers are and what they want, to learn about previous efforts, see 2008’s results. The goals of this survey are simple 1) Find out who the readers are, 2) Find out if they are they influenced by this blog, and how, 3) How this blog can improve year-over year. With a sample size of nearly 200 respondents, some of … Continue readingWho Reads This Blog? Find out with 2009 Web Strategy Survey Results

Tell Your Y2K Story –Ten Years Later

We’re just a few days from Y2K+10, ten years after the big scare of the whole world collapsing from a lapse in computer programming foresight. I remember it closely, I spent a few hours in the later part of Dec 1999 backing up data at the small business my wife was working at. We were able to download nearly all of her company’s (a very small office) data onto just over a dozen zip drives, remember those? Funny that we could fit nearly all the digital files onto those drives –perhaps, if Y2K fears were to happen, it’s better than uploading to the cloud. I also remember an army of Y2K consultants, and their concerns over liabilities, appear marketing how … Continue readingTell Your Y2K Story –Ten Years Later

Forbes: A Year In Review: 2009 Social Marketing Trends

Here’s my latest column in Forbes, which I’ve also posted below.  I’m leaning on naming this CMO focused column “The Connected Customer”, which appears to be a theme, what would you name it? A Year In Review: 2009 Social Marketing Trends The connected customer leaves brands in the dust. As we close out the year, it’s important to look back at what happened in social marketing in order to plan for the future. There were four key trends in 2009 that CMOs should reflect on, starting at the macro level then shifting down to micro real-time updates. They are: The Recession Spurred Consumers to Adopt Social Technologies. Humans are social creatures and, as a result, they tend to band together … Continue readingForbes: A Year In Review: 2009 Social Marketing Trends

(Video) 2010 Trends: More Speed and Integration, 27 min

Long term friend and former colleague Robert Scoble (who’s now with Rackspace) came by to interview the Altimeter Group. Although Deborah Schultz and Charlene Li were off traveling the globe, Ray Wang (who covers enterprise strategy) and myself were able to sit down with Robert and discuss the trends we see happening in the industry. Big wave to Rocky who’s the show producer, and also a former colleague.

To The Future! A List of Intention Enabled Websites

The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post). In an effort to map out this trend in 2010, let’s list out the vendors, companies, and beyond that will facilitate this type of forward looking data. There are countless opportunities for people to connect with others with the same goals, or for companies that want to serve them as new technologies like Social CRM evolve and develop. Scope: These Intention websites facilitate a person to publish their future goals in the context of their community, or … Continue readingTo The Future! A List of Intention Enabled Websites

People on the Move in the Social Media Industry: Dec 16, 2009

Above, thanks to Mitch Canter, we’ve a new header graphic for the “On The Move” series, which needed an update since I started this digest a few years ago. In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: My former colleague Alexis Karlin who was very involved with Forrester’s social media efforts now joins Neolane, and will be starting their social strategy from scratch and running their web site. She’s quite the professional, an incredibly fast learner, and I’m glad to have worked with her. Follow her on … Continue readingPeople on the Move in the Social Media Industry: Dec 16, 2009

Making Your Blog Mobile: Testing the Web Strategy iPhone App

Experimenting With Mobile Apps It’s clear that content can become more contextual and personalized as it transects with location based devices.  A few weeks ago the folks at the company MotherApp, created a “Web Strategy iPhone App (download in iTunes)” to take on the go. This isn’t just a “m.” mobile website that shows essential content minus heavy graphics, this is a true iPhone app, with the native interface of Apple products, see screenshots below. I’m not the only one, they created the app for Tim Ferris (iTunes), Guy Kawasaki (iTunes) and Brian Solis (iTunes) and others. Above: Screenshots of the Web Strategy iPhone App, featuring latest Tweets and Options Above: Screenshots of the Web Strategy iPhone App, featuring latest … Continue readingMaking Your Blog Mobile: Testing the Web Strategy iPhone App

Meet the Arabic Blogosphere: Read The Comment Section

Blogging Strategy Extending Your Voice To The World View more presentations from Jeremiah Owyang. The purpose of this post is two-fold: 1) To share my keynote presentation about blogging strategy, 2) Help connect the Arabic bloggers with my Western business readers and community. I’m in amazing Doha, in the nation of Qatar, who’s sponsored my travel to speak at the ictQATAR and my friends at ForumOne event about blogging.  Qatar wants to reach out and connect with the world, I’m excited to be one of those who can help bridge. Blogging conferences in the US were popular a few years ago –and have given way to Facebook conferences, and now Twitter or last week’s “Real Time” focus at LeWeb. The … Continue readingMeet the Arabic Blogosphere: Read The Comment Section

Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business

Real Time Is *Not* Fast Enough: Three Strategies For Companies To Get Ahead View more presentations from Jeremiah Owyang. I’m about to present at LeWeb, Europe’s largest internet conference with this year’s focus on “Real Time”.  With information moving even quicker, there’s a new strategy needed for companies to adopt.  Since the accompanying slides are best used with narration, here’s the gist of my presentation: Real time data is exploding at a rapid pace with the influx of status features and mobile devices.  This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information.  Yet, despite the opportunities, most companies are unable to keep up with the … Continue readingSlides: Real Time Web Is Not Fast Enough– Three Strategies For Business

List of Companies Providing Social CRM Offerings

Social CRM: A Growing Segment Yesterday’s post on Social CRM vendors not walking-the-talk raised awareness of this nascent space.  However, not everyone was thrilled with the effort, as CTO John Moore gave us an A for effort but a C- for results, and Kim Kobza, the CEO of Neigborhood America (they were an early adopter) left a comment on John’s post suggesting we missed the mark (also, SAP ‘s passionate team strongly represents).  Although we stand by our scoring, both John and Kim are right, our evaluation yesterday was only on a small subset of the industry, but a manageable starting ground, as we continue to unearth the variety of players. Tracking the Market with an ‘Industry Index’ For a few years … Continue readingList of Companies Providing Social CRM Offerings