Bret Taylor, one of Friendfeed’s four founders After experimenting with Friendfeed (add me) on and off since March, and more heavily the last few weeks, I decided it was time to meet Founder Bret Taylor at Friendfeed’s airy headquarters in Mountain View for a formal analyst briefing. I don’t often blog about the companies that brief me, unless I see something of particular interest. Trends: As more social content is created, value is hard to find Many create their own content… Forrester’s Social Technographics indicate how people are using social technologies. You’ll quickly note that toggling the age ranges in nearly every geography that adoption of these tools is much higher among youth, although adults are also using these tools. … Continue readingWhat Friendfeed’s “MicroMeme” Means For You, Brands, and The Web
Yesterday, Paul Greenberg asked on Twitter: “Can anyone give me names of leading social media/social network analyst besides @jowyang, of course. Big or small firms or soloists okay”. I’m not sure what he was looking for, or why I wasn’t included in his query (update he responded below in comments), but I quickly responded: “@pgreenbe try Oliver Young (Forr), @monkchips (redmonk) @gartenberg (Jupiter) @yarmis (AMR Research). Did I just refer to my competitors?yea”. It should have been @jyarmis I had it wrong While I’m started, he should also check out eMarketer, Hitwise, Compete, and Gartner, you’ll find plenty of resources from those analyst firms. Need even more resources? I created a list of resources for those seeking analysts. The natural … Continue readingSending customers away and firing your own customers
In my previous post, I asked a question for the chance to win one of two tickets to the Graphing Social Conference in Virginia. I was getting so many responses (over 20 in 12 hours) that I had to put a cap on the contest. I carefully read each of the comments, and have found three comments that I find insightful, back up their assertion with reasoning, or are just plain interesting. Please congratulate these winners! Also, for reasons out of my control, I won’t be attending GSP this time, hope you live blog it. Question: Where you think the future of White Label Social networks is headed over the next 5 years, and why you back up that prediction? … Continue readingCarmen, John, and Ajay on the future of White Label Social Networks
We should try to be unbiased when it comes to social media, point out the good and the bad, this is one post in my ‘challenges‘ category, read the others, it’s important. With there being so many social media zealots out there, It’s important to ground things in reality. When it comes to corporate resources, time, money, and effort to try new activities takes risk. First, it’s important to note that I do believe that blogs are indeed the right tool, but only for the right objective. Secondly, I’ve gone through this process within corporate, and I know the common mistakes. Lastly, it’s obvious I believe in the power of blogs. So, before you get into blogging with your corporation … Continue readingThe Many Challenges of Corporate Blogging
[See handwritten green notes over image to understand why] Lately, Twitter has been down more than the ground. So many are commenting why Twitter is having so many issues: scalability due to Ruby on Rails, mainstream adoption from press and media, or even just Scoble after two many cappuccinos. After painstaking analysis of Twitter’s 404 page (above image), I’ve found the reason for the downtime of Twitter, it’s not what you expected: the infrastructure, users, or external factors, it really comes down to poor deployment of internal resources. Whales can only go one way, gotta get those birds going the same way. Did you like this? Digg it.
As an analyst at Forrester focused on Social Computing, I’m creating an online catalog for clients that lists out the many players in the White Label Social Networking space, a market I’ve been covering before I even joined the company. If you work at one of these 100 White Label Social Networking sites (a social network that any company can rebrand) then you’ll want to be included in this catalog. Later, this catalog will help me determine the vendors that will be involved in the Forrester Wave document, which will segment out vendors by strengths. If you want to participate in this Vendor Catalog, follow these steps: 1) Email Scott Wright swright at forrester.com (Update: Please send to Sarah Glass … Continue readingForrester Underway to Catalog the White Label Social Networking Space
My main focus as an analyst is on online communities and social networks, if you’ve the same focus, I highly recommend you attend the Graphing Social Patterns conference, started by Dave McClure. The conferences runs deep into the developer discussions, as well as is blossoming with more and more business and marketing discussions. View my blog posts from previous events, including an interview with Dave. This upcoming east coast version will have at least a few discussions focused on white label social networks, in fact, I’ve been asked to moderate the panel. I’m really looking forward to this focus on these important vendors, as there hasn’t been any conferences that have done a sole focus on the discussion of corporate … Continue readingFocused on Social Networks? Attend Graphing Social Patterns
Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, but often due to the appeal to communicate with one’s peers and to gain ‘social capital’. If you’re not familiar with Yelp, it’s a location based review community, which influences which restaurants, businesses, and events people patronize. This is a Groundswell example, as people find information from each other, rather than getting it from an institution like newspapers or restaurant reviewers. Many brands are trying to figure out how to get their own members to … Continue readingUnderstanding Community Leadership: An Interview with a Member of Yelp’s “Elite”
Just finished reading the official Groundwell book poolside in the warm CA sun. I’ve actually read the book, but before it was even close to print, that version was slightly different and incomplete than the one on bookshelves today. Before I started at Forrester, Charlene suggested I be one on the advance readers, she stopped by, handed me a spiral bound print out, and asked me to read it and provide my input. I read the book during my trip to Hong Kong, and marked the book up, some of my suggestions I hope were helpful, I do know that one of my examples made the book. The example about Scoble’s wiki not working well was my submission. If you’ve … Continue readingFinished reading Groundswell for the first time … again
The battle between Marketers and Engineers has been going on for a while, Engineers claim that building the best product is enough to succeed, and Marketers claim that understand the external forces (competitors, customers, needs) is the solution. Update: saw an interesting tweet from tomob: “@jowyang – the engineer’s pipe dream = product so good we don’t need sales or marketing” We’ve seen cases of heavy engineering companies like Google, with little marketing efforts become the most well known brand online. On the other hand, companies like Coke spends a major portion of their corporate budget on Marketing, to become the top brand in the world. Or, take Apple, which has great products (although it was debated that Sony had … Continue readingIs your Company Market Driven or Product Driven?