How technology enables companies to connect with customers
Most of my readers are interactive marketing professionals, they are experimenting, using, or living in the social media world –for some, it’s part of their very being and defines them professionally, and personally. Social Media (which has gained popularity in the last few years) has … Continue readingFour Social Media Questions You Must Answer During an Economic Downturn
I’m writing this from 30,000 feet as I fly back from Chicago to SF, it took nearly 2 hours to clean out my inbox, and that’s not even my personal one. Thank you for all the wonderful suggestions and kudos for hitting my one year … Continue readingMeet Forrester’s Social Computing Analyst Team
Today marks my one year anniversary as an industry analyst at Forrester. It’s been an amazing journey so far, from conducting research to presenting it, advising clients, traveling the world, and following my passion for the web. I’ve learned a lot, messed up a few … Continue readingOne Year as a Forrester Analyst
Left Image: This sample screenshot of the embedded community experience from the Quickbooks site. Over the next few years, expect your friends and network of experts to be interacting with you as you use desktop software –community will be integrated within your products. This weekend, … Continue readingIntuit Bakes Community Directly in Quickbooks Product
I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Andrea Hill was recently hired as the Director of Social Media and Interactive Technology at Worldways Social … Continue readingPeople on the Move in the Social Media Industry: Sept 29, 2008
Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. I just got finished watching this video of Renato of “E”, a device and software platform that allows you to phsyically … Continue readingWhy ‘Friending’ Will Be Obsolete
A graph indicating the frequency of the term “#tweetdebate” Last night’s debate was truly an interactive experience for all. Although I setup some guidelines to score the candidates, things quickly took on a life of their own as the group formerly known as the audience … Continue readingRecap on the Tweetdebate experiment
I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On … Continue readingWhat’s after the Social Web?
With your brand being mentioned so many places online, it’s a difficult task to manage how it’s positioned and where it appears –in fact, in many ways, you can’t control the brand, as it’s now ‘owned’ by those who talk about it (or always has … Continue readingMonitoring and Managing a Brand
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Sept 24, 2008
