How technology enables companies to connect with customers
Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Geoff Merrick joins Ripple6 in the new position … Continue readingPeople on the Move in the Social Media Industry: Nov 24, 2008
Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. … Continue readingRetweet: The Infectious Power Of Word Of Mouth
Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing
Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I’m going to need your help in creating a community archive, can you submit stats as you find them? I’m often asked, “What are the usage … Continue readingSocial Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Nov 19, 2008
I received a tweet from Monika pointing to this animation that was created by VizEdu, they created an animation showing how I used my blog to create a vendor product catalog for the white label/community platform space (its still a top viewed page). I started … Continue readingUsing Blogs to create Industry Lists
While brand backlash (one example of a Groundswell) from social media tools are certainly an impact to the reputation of companies and how their consumers react, there are many different levels of severity from each. First, see this list of brands that were punk’d from … Continue readingCategorization of Brand Backlash Storms
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers
This blog is focused on web professionals, and to be that, I’d like for you all to have jobs. Given the state of the economy there are three tips I want you to start on immediately, regardless of your rank, industry, or location. There are … Continue readingGrowing your Career: Do at GUT Check
We’re seeing more news stories of layoffs hitting many industries –esp tech. I encourage you to build your network before you need it. First start by connecting with folks in the Web Strategy Facebook group there are 8688 members that are web decision makers, join … Continue readingConnect with Others
