How technology enables companies to connect with customers
Some companies are wary of personal brands Last week, I spoke to a social media strategist as a very large consumer packaged goods company, he expressed to me over this client call (called an inquiry) that he was concerned about employees getting too popular due … Continue readingHow Companies Respond to the Risks of Personal Brands
Left: The famed HP Labs think tank in Palo Alto. A few months ago, I spent an entire day with the HP Labs group in Palo Alto, they’re responsible for the R&D and innovation that goes into their thousands of technology products on the market. … Continue readingUnderstanding HP Lab’s Twitter Research
I made a promise to be transparent with the mysterious industry analyst job, in fact, I didn’t completely understand all aspects of what the job entailed until being here for a few months. I realize that the public usually doesn’t understand the research industry business … Continue readingA Day In the Life of an Industry Analyst: Advisory Projects
Portable Social Graphs – Imagining their Potential View SlideShare presentation or Upload your own. (tags: retail marketing) Over one year ago, we defined the Social Graph as an online representation of our relationships. These graphs define our personal, family, or business communities on social networking … Continue readingImagine how Portable Social Graphs Will Impact the Web
Things are going to get worse before they get better It’s official, we’re in a recession, say economists. Four quarters since Q4 2007 indicate this economic change and Bloomberg reports that “The U.S. economy may be headed for its deepest and longest recession since World … Continue readingFive Ways Web Professionals Should Be Proactive In a Recession
All about Google View SlideShare presentation or Upload your own. (tags: google technology) This slideshare presentation by French consulting firm faberNovel dissects Google’s business model, analyzes strength and weakness in each of the markets they are involved with and brings clarity to how some services … Continue readingUnderstanding Google’s Strategy
I’ve been receiving questions about the much anticipated Community Platform Wave report, and wanted to provide an update. I’ve completed a majority of the report and it’s currently with the editing team getting the t’s crossed and i’s dotted. We’re expecting an early January publication … Continue readingAn Update on my Research Agenda
I’m hearing of more and more brands starting to venture into the Twittersphere to listen, influence, and support customers. In fact, I’ve had 3-4 inquiry (client calls) at Forrester asking about Twitter for marketing. Challenge: Anyone can Create an Twitter Account and Cause BrandJacking A … Continue readingDon’t get BrandJacked: Confirming Your Corporate Twitter Account
A few weeks ago, the Motrin Moms kerfuffle blew up and I tracked it by the numbers just a few days after the explosion. Nearly three weeks later, it’s time to revisit the incident to see what’s happened. [Brands that get punk’d by social media … Continue readingHow Motrin Should Respond To The Groundswell
I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Dec 3, 2008
