How technology enables companies to connect with customers
Left: In the past, marketers have relied on tried and true demographics to understand customers. Now, as consumers adopt social technologies, marketers must measure socialgraphics, which indicates how they interact with each other. Update: Get the slides and watch the webinar: Thanks for attending, with … Continue readingWebinar: Socialgraphics Provides a Customer-Centric Approach to Social Strategy.
News hit this Monday that Powered has acquired three social media agencies: crayon, Drillteam and StepChange. I just had a skype video conversation with Aaron Strout and Joseph Jaffe to learn more, here’s my take. You can read crayon founder Joseph’s take and Aaron Strout … Continue readingFirstTake: Powered, A Social Marketing Suite, Acquires Crayon and Social Media Agencies
The recession has been great for social marketing, in fact, I feel it’s spurred the industry on. With overall reduced marketing budgets, companies must innovate, and find new channels that are more efficient than the ‘carpet-bombing’ techniques of traditional marketing. There are a handful of … Continue readingMatrix: Breakdown of Advocacy Marketing
Above Image: Readers of this blog asked for coverage in Social CRM, Mobile Social Networks, and Community Platforms. This is in alignment with my goals for 2010. First of all, thanks to those who responded to the 2009 Web Strategy survey, the results were telling. … Continue readingPlacing Bets On Social Strategy, SCRM, and Mobile in 2010
Know The Upsides –And Downsides Of Your Adoption Behavior Individuals and companies should be deliberate in their adoption strategy, there are benefits and risks to each category. It’s been interesting watching different group adopt social technologies over the past few years, I can see who … Continue readingMatrix: Social Technology Adoption Curve Benefits –and Downsides
Web Strategy Survey View more presentations from Jeremiah Owyang. Above: See the details of the survey results, due to heavy data, it’s best when put into ‘full screen’ mode, the fourth icon on bottom. To me, this blog belongs as much to the community in … Continue readingWho Reads This Blog? Find out with 2009 Web Strategy Survey Results
We’re just a few days from Y2K+10, ten years after the big scare of the whole world collapsing from a lapse in computer programming foresight. I remember it closely, I spent a few hours in the later part of Dec 1999 backing up data at … Continue readingTell Your Y2K Story –Ten Years Later
Here’s my latest column in Forbes, which I’ve also posted below. I’m leaning on naming this CMO focused column “The Connected Customer”, which appears to be a theme, what would you name it? A Year In Review: 2009 Social Marketing Trends The connected customer leaves … Continue readingForbes: A Year In Review: 2009 Social Marketing Trends
Long term friend and former colleague Robert Scoble (who’s now with Rackspace) came by to interview the Altimeter Group. Although Deborah Schultz and Charlene Li were off traveling the globe, Ray Wang (who covers enterprise strategy) and myself were able to sit down with Robert … Continue reading(Video) 2010 Trends: More Speed and Integration, 27 min
The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post). In an … Continue readingTo The Future! A List of Intention Enabled Websites
